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CoCubes.com: Connecting Colleges (to) Companies
Debolina Dutta; D.V.R. SeshadriCase IVEY-9B14A051-EEntrepreneurship, Marketing, StrategyCoCubes.com, (CoCubes) an entrepreneurial firm, instituted a paradigm change in the way campus recruitment occurred in India. In a paradoxical environment of the high availability of a formally educated yet not readily employable talent pool in a growing economy, CoCubes offered unique value propositions to its dual set of customers (colleges and companies). It was critical for CoCubes to effectively manage engagement with the recruiting companie...Starting at €8.20