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Grupo Caviro: O Valor das Uvas
Garrido Martinez, E.; Reina Paniagua, R.Case IIST-DGI-368-P-PPEntrepreneurshipA Caviro era a maior cooperativa de vinhos da Itália. Desde a sua criação, não só produziram vinho, como também geriram muitos dos subprodutos da fruta, gerando valor até ao fim. A Caviro desenvolveu um modelo único de economia circular com recuperação quase completa dos resíduos da cadeia de abastecimento. Esta gestão integral dos resíduos orgânicos da vindima e da vinificação foi um complemento perfeito para a produção de vinho. Não apenas em t...Starting at €8.20
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ROQ.AD and the Ad-Tech Industry
Christopher Williams; Umair ShafiqueCase IVEY-9B16M069-EEntrepreneurship, StrategyBy August 2015, Berlin-based advertising technology venture Roq.ad had grown from a chance encounter between its two co-founders to become a revenue generating operation with 18 full-time employees in Germany and Poland -- in just 10 months. Their goal was to develop new cross-device, user-recognition technology that would enable advertisers to accurately target consumers across a range of devices such as personal computers and peripheral devices...Starting at €8.20
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Smaart Home Furniture: Adding Value by Adding Services
Vidya Suresh; M SelvalakshmiCase IVEY-9B19M090-EEntrepreneurship, StrategyIn 2016, the founder and managing director of Smaart Home Furniture, a furniture manufacturer in southern India, faced a dilemma. Although the business remained profitable, it was facing stiff competition from local players, branded and non-branded playerStarting at €8.20
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Summary of FINDING Goodness. Adding Value. Verbideas
Fite, Rosa; Mehta, KandarpTechnical Note EN-30-EEntrepreneurship, Innovation and ChangeVerbideas is a model of active training in collaborative creativity that helps companies convert creativity into value. Its principles are seeking truth (understanding reality), finding goodness (adding value) and creating beauty (operations). It consists of three movements: dynamism, integration and collaboration, and focuses on the person who builds value. Verbideas provides original exercises and implementation materials. For the overview and ...Starting at €8.20
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Creative Intuition. Find Goodness, Adding Value. Verbideas
Fite, Rosa; Mehta, KandarpTechnical Note EN-29-EEntrepreneurship, Innovation and ChangeVerbideas is a model of active training in collaborative creativity that helps companies convert creativity into value. Its principles are seeking truth (understanding reality), finding goodness (adding value) and creating beauty (operations). It consists of three movements: dynamism, integration and collaboration, and focuses on the person who builds value. Verbideas provides original exercises and implementation materials. For the overview and ...Starting at €8.20
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Ad Astra: Descarbonizando el Transporte en Costa Rica
Cátedra René Morales Carazo de Emprendimiento; Chaves, Natalia; Martínez, Allan; Schill, RyanCase INCAE-31256_SEntrepreneurshipProducto de la crisis que enfrentaba su empresa, el Dr. Chang decide restructurar sus operaciones y diversificar su negocio al incursionar en el área de energías renovables. Mientras tanto, Costa Rica se había propuesto ser un país carbono neutral, pero el sector transportes amenazaba con impedir al país cumplir su meta. En ese contexto el astronauta emprendedor se propone descarbonizar el transporte al sustituir el petróleo por hidrógeno. Para a...Starting at €8.20
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Fashion2Go: Just Another Fashion E-Tailer
Aditya Kumar Banerjee; Rajesh PillaniaCase IVEY-9B15M127-EEntrepreneurship, StrategyIn 2014, as large investments poured into the e-commerce space in India, there was a general expectation that the online retail (e-tail) industry was heading toward a consolidation that would squeeze out smaller players. While e-tailers in India focused on following a marketplace model and developing a brand for their online market platforms, fashion2go created a product brand that targeted a very specific segment of young customers. Fashion2go w...Starting at €8.20
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EasyLife: Developing a Regional E-Commerce Platform
Miao Cui; Xin Li; Yan Zhao; Sitara Aziz; Yupan Guo; Linhai GuoCase IVEY-9B17M032-EEntrepreneurship, StrategyAfter several years of effort, Dalian Zhongding Information Co. (DZI) had become the leading prepaid card distributor in Liaoning Province. When government regulations and the rise of online third-party payment options sent the prepaid card business into decline, DZI transformed itself into an online intermediary by building a regional e-commerce platform offering fast home delivery, mainly of supermarket products. Despite its marketing efforts, ...Starting at €8.20
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The Entrepreneur's Dilemma: Alibaba, Tencent and Amazon as e-Commerce Platforms
Ning Su; Yulin Fang; Haibin Yang; Yukun Yang; Xin QiuCase IVEY-9B15E015-EEntrepreneurship, Information Technologies, StrategyA nascent women’s apparel online store on Tmall, China's largest business-to-consumer retail platform operated by Alibaba Group, was just beginning to establish itself on the online market utilizing the tools and services provided by Tmall to develop and operate its business. Within four months after the business was launched, Tmall unexpectedly released a new policy which significantly increased the annual service fee and cash deposit for indivi...Starting at €8.20
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Alibaba Group: Fostering an E-commerce Ecosystem
Seung Ho Park; Ziqian (Stella) ZhaoCase IVEY-9B16M217-EEntrepreneurship, StrategyIn 2014, Alibaba Group (Alibaba), the largest e-commerce platform operator in China, boasted in its New York Stock Exchange prospectus about its e-commerce ecosystem, which was being built over time. Alibaba’s chairman and chief executive officer declared that the company’s mission was to “make it easy to do business anywhere.” However, the ecosystem, which was well suited for people’s Internet habits of the past, would not likely be up-to-date i...Starting at €8.20