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sweetriot 2.0
Marquis, Christopher; Khalife, Donna; Thomason, BobbiCase HBS-412007-ELeadership and People ManagementTo maximize their effectiveness, color cases should be printed in color. In the fall of 2010, Sarah Endline, CEO and Founder of sweetriot, an organic chocolate company, was deciding the best way to grow her organic chocolate company, while keeping her chocolate physically and conceptually on the shelf. She wanted to grow the offerings and profits of her company, while maintaining its social mission and unique flair. The case tracks the origins of...Starting at €8.20
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VeeV on the Rocks, Teaching Note
Marquis, Christopher; Margolis, Joshua D.; Thomason, BobbiTeaching Note HBS-411076-ELeadership and People ManagementTeaching Note for 410006.Starting at €0.00
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IBM: The Corporate Service Corps, Teaching Note
Marquis, Christopher; Comings, Alison; Thomason, BobbiTeaching Note HBS-410131-ELeadership and People ManagementTeaching Note for [409106].Starting at €0.00
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Western Union: Our World, Our Family, Teaching Note
Marquis, Christopher; Thomason, BobbiTeaching Note HBS-410080-ELeadership and People ManagementTeaching Note for [410050].Starting at €0.00
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Whole Foods: Balancing Social Mission and Growth, Teaching Note
Marquis, Christopher; Thomason, BobbiTeaching Note HBS-411057-ELeadership and People ManagementTeaching Note for 410023.Starting at €0.00
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The Dannon Company: Marketing and Corporate Social Responsibility (B)
Marquis, Christopher; Thomason, BobbiCase HBS-412047-ELeadership and People ManagementTo maximize their effectiveness, color cases should be printed in color. Details Dannon's decision to initiate a cause marketing program focused on breast cancer to directly compete with Yoplait.Starting at €5.74
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Social Innovation at salesforce.com
Marquis, Christopher; Kornreich, Marley C.; Thomason, BobbiCase HBS-412049-ELeadership and People ManagementSalesforce.com recently implemented an innovative social enterprise business model whereby the Salesforce.com Foundation funds its operations and grant budget by selling discounted salesforce.com software licenses to nonprofits and education clients. The case recounts the development and initial stages of this project and the tradeoffs inherent in mixing social and business goals. Furthermore, as background the case also provides detail on Salesf...Starting at €8.20
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SK Telecom: Pursuing Happiness through Corporate Social Responsibility
Marquis, Christopher; Ryu, Kwang Y.; Mirvis, Philip; Thomason, BobbiCase HBS-410042-ELeadership and People ManagementSince 2006, SK Telecom has worked to develop strategic corporate social responsibility programs that are aligned with its business operations and corporate mission. The case tracks the original assessment process the company went through and successive organizational design efforts to align its CSR strategy and implementation architecture. In 2009, the company is going through reorganization, and the protagonist is considering how well the existi...Starting at €8.20
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PNC Financial: Grow Up Great (A) and (B), Teaching Note
Marquis, Christopher; Rangan, V. Kasturi; Thomason, BobbiTeaching Note HBS-410120-ELeadership and People ManagementTeaching Note for 409108 and 412119.Starting at €0.00
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The Dannon Company: Marketing and Corporate Social Responsibility (A)
Marquis, Christopher; Shah, Pooja; Tolleson, Amanda; Thomason, BobbiCase HBS-410121-ELeadership and People ManagementTo maximize their effectiveness, color cases should be printed in color. At the end of 2009, The Dannon Company was considering pro actively communicating its CSR efforts to consumers. With the strong connection between Dannon's production of health foods and its commitment to health and nutrition-based CSR activities, communicating these activities to consumers could enhance the company's success, but risked tainting its deeply ingrained CSR as ...Starting at €8.20