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Just Trying to Help (HBR Case Study and Commentary)
Kirby, Julia; Buckingham, Marcus; Bischmann, Joanne; Kolind, Lars; Blomquist, TomasArticle HBS-R0606A-ELeadership and People ManagementEvery year, at the annual summit of Ralston Crane's marketing group, Chief Marketing Officer Ruth McViney homes in on an important organizational objective. Last year, the architecture and design firm was focused on green building initiatives. This year, Ruth says, is the year of customer loyalty. Toward the end of her keynote remarks, she introduces two kickoff projects. The goals of one, Project Holding Pattern, sound familiar to Ralston's Guy ...Starting at €8.20
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Fat Chance (HBR Case Study and Commentary)
Fryer, Bronwyn; Kirby, Julia; Weyers, Howard; Solovay, Sondra; Roehling, Mark V.; Wilensky, AmyArticle HBS-R0505A-ELeadership and People ManagementSid Shawn is a 10-year veteran of NMO Financial Services and a mainstay of the pensions marketing group. He's been a good, consistent worker and an invaluable resource for the salespeople and consultant relations managers. Sid also weighs 400 pounds. So when he is the only internal candidate for the customer-facing position of consultant relations manager, sales and marketing VP Bill Houglan feels that he has a tough hiring decision to make. Sid ...Starting at €8.20
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Institutional Yes: The HBR Interview with Jeff Bezos
Bezos, Jeff; Kirby, Julia; Stewart, Thomas A.Article HBS-R0710C-ELeadership and People ManagementSince its founding, in 1995, Amazon.com's bold moves have often left observers scratching their heads, if not predicting the company's demise. Why open up an effective proprietary retail platform to competition from third-party sellers? Why make tools that Amazon developed for its own use available to other website developers? (Why, for that matter, post negative reviews of your products?) Two HBR editors interviewed Bezos, the founder and CEO, t...Starting at €8.20
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Left on a Mountainside (HBR Case Study and Commentary)
Kirby, Julia; Eisold, Kenneth; Soder, Dee; Kahn, Jeffrey P.; Elson, Charles M.Article HBS-R0401A-ELeadership and People ManagementEd Davidson is on top of the world, literally and figuratively, at the beginning of this fictional case study. He's in the Swiss Alps, headed for Davos and his first experience as a delegate to the World Economic Forum's annual conference. And he has reason to believe he is about to be made president of his company, Carston Waite--and, therefore, heir apparent to the CEO position. Then his phone rings. It's his mentor, Frank Maugham, the CFO and ...Starting at €8.20
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Playing to the Back Row: A Conversation with Ringmaster Chuck Wagner
Wagner, Chuck; Kirby, JuliaArticle HBS-R0901B-ELeadership and People ManagementIt's hard to imagine a leadership image more iconic than the ringmaster. Merely say the word, and a picture springs to mind of a tall, dashing captain presiding over, well, a circus - a world full of both chaos and opportunity for delight. It's the ringmaster's job to make sense of that environment, anticipate the unexpected, and direct the attention of an audience with as many as 20,000 people - a massive community of stakeholders - to make sure...Starting at €8.20
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Stay on the Q&A Offensive: Michael Sheehan on the Art and Science of the Q&A
Sheehan, Michael; Kirby, JuliaArticle HBS-F0704G-ELeadership and People ManagementThe Q&A should be more than just an afterthought, says communications consultant Michael Sheehan. It may be the only part of your speech people actually listen to.Starting at €8.20
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Skeleton in the Corporate Closet (HBR Case Study and Commentary)
Kirby, JuliaArticle HBS-R0206A-ELeadership and People ManagementPreparations for GPC's 75th anniversary are in full swing when the company archivist, David Fisher, uncovers a stash of letters from the founder to a wartime sweetheart. Amid Hud Parker's declarations of devotion is a page featuring formulas for GPC's first product, Parkelite. But it seems clear from the document that Hud Parker was not the miracle plastic's true inventor. David recalls that a lawsuit was brought against the company in 1938 by th...Starting at €8.20