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Teaching Executives the Ancient Art of Persuasion
John S. McCallumArticle IVEY-9B14TD05-ELeadership and People ManagementExamining texts by William Lewis Safire and Garth Stein, this article puts forward the value of persuasion and rhetoric for executives. A significant task of executives is persuading people to commit to a corporate plan. Shareholders must be convinced to buy stock. Lenders must commit to loans and debt. Customers need to commit to products. Employees and suppliers must give their best efforts. To get commitments from stakeholders, executives can ...Starting at €8.20