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Pause and Refresh: Rethinking Coca-Cola's Response to the Georgia Voting Reform Law - Teaching note
Whitler, Kimberly A.; Soltis, SteveTeaching Note DARDEN-M-1020TN-EMarketingTeaching note for product M-1020Starting at €0.00
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Pause and Refresh: Rethinking Coca-Cola's Response to the Georgia Voting Reform Law
Whitler, Kimberly A.; Soltis, SteveExercise DARDEN-M-1020-EMarketingThis exercise is designed to give students an opportunity to develop a communications plan and press statement for The Coca-Cola Company (Coke) as it attempts to navigate the 2021 Georgia voting law controversy. Specifically, it asks students to assume the role of chief marketing and communications officer (CMCO) at Coke and recommend a communications plan, including a press statement, to fulfill their role as CMCO while living up to the brand’s ...Starting at €8.20
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Regulus Solar Power Inc.: Price Demand Elasticities - Teaching Note
Owen Hall, Jr.; David M. SmithTeaching Note IVEY-8B19D017-EEntrepreneurship, Service and Operations ManagementTeaching note for product 9B19D017.Starting at €0.00
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Regulus Solar Power Inc.: Price Demand Elasticities (Spanish Version)
Owen Hall, Jr.; David M. SmithCase IVEY-9B19DS017Entrepreneurship, Finance, Service and Operations ManagementRegulus Solar Power Inc., headquartered in Phoenix, Arizona, had continued to experience financial growth over the past decade, thanks in large measure to the environmental movement and declining solar panel prices. The expansion of renewable resources was one of the lynchpins of the environmental movement sweeping the United States. Since its founding in 2010, Regulus Solar Power Inc. had focused on installing solar powered systems throughout th...Starting at €8.20
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Regulus Solar Power Inc.: Price Demand Elasticities
Owen Hall, Jr.; David M. SmithCase IVEY-9B19D017-EEntrepreneurship, Finance, Service and Operations ManagementRegulus Solar Power Inc., headquartered in Phoenix, Arizona, had continued to experience financial growth over the past decade, thanks in large measure to the environmental movement and declining solar panel prices. The expansion of renewable resources was one of the lynchpins of the environmental movement sweeping the United States. Since its founding in 2010, Regulus Solar Power Inc. had focused on installing solar powered systems throughout th...Starting at €8.20
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Corteva Agriscience: Seeding a New Company (B)
West, June A.; Simko, Paul J.; Maiden, Stephen E.; Soltis, SteveCase DARDEN-BC-0296This case, a follow-up to “Corteva Agriscience: Seeding a New Company (A)” (UVA-BC-0295), provides an epilogue to the story of Jim Collins, CEO of Corteva Agriscience (Corteva), and a look at the ongoing strengths of the company he had helped to build.Starting at €5.74
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Corteva Agriscience: Seeding a New Company (A)
West, June A.; Simko, Paul J.; Maiden, Stephen E.; Soltis, SteveCase DARDEN-BC-0295This case introduces Corteva Agriscience (Corteva) and its CEO, Jim Collins. Corteva was the corporate offspring of a 2015 merger between Dow and DuPont, two of the world’s largest chemical companies. It was created to be the agriculture business that tieStarting at €8.20