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Pause and Refresh: Rethinking Coca-Cola's Response to the Georgia Voting Reform Law - Teaching note
Whitler, Kimberly A.; Soltis, SteveTeaching Note DARDEN-M-1020TN-EMarketingTeaching note for product M-1020Starting at €0.00
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Pause and Refresh: Rethinking Coca-Cola's Response to the Georgia Voting Reform Law
Whitler, Kimberly A.; Soltis, SteveExercise DARDEN-M-1020-EMarketingThis exercise is designed to give students an opportunity to develop a communications plan and press statement for The Coca-Cola Company (Coke) as it attempts to navigate the 2021 Georgia voting law controversy. Specifically, it asks students to assume the role of chief marketing and communications officer (CMCO) at Coke and recommend a communications plan, including a press statement, to fulfill their role as CMCO while living up to the brand’s ...Starting at €8.20
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Eric Wood (B) (Spanish version)
Hart, Myra M.Case HBS-807S17EntrepreneurshipDescribe compra de la mucho más grande Shaw Co. de Eric describe el funcionamiento y los problemas financieros que se derivan, dejando Eric considerando la opción de la quiebra. Los temas incluyen la superposición de las finanzas personales y de negocios, así como los mecanismos y las consecuencias de la quiebra.Starting at €5.74
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Eric Wood (A) (Spanish version)
Hart, Myra M.Case HBS-807S15EntrepreneurshipDescribe el principio de la carrera de un MBA que se fue a trabajar en una pequeña empresa, compró la compañía, y ahora está contemplando una adquisición para ampliar el negocio. Los problemas están relacionados con las finanzas personales / riesgo comercial y financiero, así como la valoración y estructuración financiera.Starting at €8.20
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Staples: A Year in the Life of a Start-Up
Hart, Myra M.Case HBS-800241-EEntrepreneurshipThis case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. The case provides information on the development of the office superstore concept, building partnerships, creating the business plan, and recruiting a management team. Focuses on the detailed level of decision making required t...Starting at €8.20
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Todd Krasnow: From Startup to Corporate and Back
Hart, Myra M.; Kraus, JanetCase HBS-812121-EEntrepreneurshipStarting at €8.20
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Centros Infantiles Bright Horizons – 1987
Uyterhoeven, Hugo E.R.; Hart, Myra M.Case HBS-303S15Knowledge and CommunicationLos fundadores de Bright Horizons han desarrollado una estrategia distintiva y recaudado fondos de capital de riesgo. Ahora están listos para hacer su sueño hecho realidad. ¿Cómo deben proceder en la ejecución de su estrategia?Starting at €8.20
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Zipcar: Refining the Business Model
Hart, Myra M.; Roberts, Michael J.; Stevens, Julia D.Case HBS-803096-EEntrepreneurshipThis case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. Zipcar is a start-up organized around the idea of "sharing" car usage via a membership organization. This case describes several iterations of the Zipcar business model and financial plan. These iterations include a very early ...Starting at €8.20
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Refining the Business Model (Spanish version)
Hart, Myra M.; Roberts, Michael J.; Stevens, Julia D.Case HBS-804S06EntrepreneurshipThis case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. Zipcar is a start-up organized around the idea of "sharing" car usage via a membership organization. This case describes several iterations of the Zipcar business model and financial plan. These iterations include a very early ...Starting at €8.20
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Motive Communications (Spanish Version)
Rayport, Jeffrey; Iansiti, Marco; Hart, Myra M.; Chan, William; Findsen, FindCase HBS-603S08Service and Operations ManagementLos fundadores de Motive Communications, Inc., una reciente puesta en marcha dedicados a reinventar la cadena de soporte involucrados en la prestación de servicios de apoyo de tecnología de información, poner en marcha un proceso de desarrollo dependían de una amplia retroalimentación del cliente. Como parte de esto, un grupo selecto de "faro clientes" acordó pagar $ 50.000 a participar en la prueba beta - sino como una fecha límite se acercaba, ...Starting at €8.20