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Pause and Refresh: Rethinking Coca-Cola's Response to the Georgia Voting Reform Law - Teaching note
Whitler, Kimberly A.; Soltis, SteveTeaching Note DARDEN-M-1020TN-EMarketingTeaching note for product M-1020Starting at €0.00
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Pause and Refresh: Rethinking Coca-Cola's Response to the Georgia Voting Reform Law
Whitler, Kimberly A.; Soltis, SteveExercise DARDEN-M-1020-EMarketingThis exercise is designed to give students an opportunity to develop a communications plan and press statement for The Coca-Cola Company (Coke) as it attempts to navigate the 2021 Georgia voting law controversy. Specifically, it asks students to assume the role of chief marketing and communications officer (CMCO) at Coke and recommend a communications plan, including a press statement, to fulfill their role as CMCO while living up to the brand’s ...Starting at €8.20
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One Last Pedicure: Balancing a Personal Budget - Teaching Note
Eades, Kenneth M.; Sinclair, Safiya; Fairchild, Gregory B.Teaching Note DARDEN-F-1889TN-EFinanceTeaching note for product F-1889TNStarting at €0.00
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In Sickness and in Health (A) and (B) - Teaching note
Eades, Kenneth M.; Fairchild, Gregory B.; Sinclair, SafiyaTeaching Note DARDEN-F-1917TN-EFinanceTeaching note for product F-191Starting at €0.00
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In Sickness and in Health (B): Health Care Snapshots
Eades, Kenneth M.; Fairchild, Gregory B.; Sinclair, SafiyaCase DARDEN-F-1918-EFinanceThis case provides two snapshots of sudden health care crises. It walks the students through how health insurance works, and what questions to ask when receiving care.Starting at €5.74
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Living the "Unbanked Life": Maria - Teaching Note
Eades, Kenneth M.; Sinclair, Safiya; Fairchild, Gregory B.Teaching Note DARDEN-F-1892TN-EFinanceTeaching note for product F-1892TNStarting at €0.00
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Reggie Needs a Car (B) - Teaching Note
Eades, Kenneth M.; Sinclair, Safiya; Fairchild, Gregory B.Teaching Note DARDEN-F-1885TN-EFinanceTeaching note for product F-1885TNStarting at €0.00
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Living the "Unbanked Life": Jaime, Renting to Own - Teaching Note
Eades, Kenneth M.; Sinclair, Safiya; Fairchild, Gregory B.Teaching Note DARDEN-F-1900TN-EFinanceTeaching note for product F-1900Starting at €0.00
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Reggie Needs a Car (A) - Teaching Note
Eades, Kenneth M.; Sinclair, Safiya; Fairchild, Gregory B.Teaching Note DARDEN-F-1884TN-EFinanceTeaching note for product F-1884TNStarting at €0.00
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Tamara's New House (B) - Teaching Note
Eades, Kenneth M.; Fairchild, Gregory B.; Maiden, Stephen E.Teaching Note DARDEN-F-1887TN-EFinanceTeaching note for product F-1887Starting at €0.00