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Booh (B). The evolution
Martínez Jiménez, M.; Abad, A.Case IIST-PI-215-E-EService and Operations ManagementBooh seizes this opportunity. Booh Food (B) aims to analyze the consequences and implications of this decision on the company's future plan and recommend the way forward.Starting at €5.74
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Booh (A) The launch
Martínez Jiménez, M.; Abad, A.Case IIST-PI-214-E-EService and Operations ManagementBooh Food (A) describes the launch in Málaga of a new food delivery and take-away business model. The idea is to set up a digital restaurant center with 15 kitchens in a busy location that would host different brands responsible for preparing the food only. With the support of technology and a last-mile delivery company, Booh can offer the possibility to place multi-orders and guarantee a premium delivery in less time than the leading platforms, ...Starting at €8.20
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Booh (A) & (B). Teaching Note
Martínez Jiménez, M.; Abad, A.Teaching Note IIST-PITN-214-215-E-EService and Operations ManagementBooh Food (A) describes the launch in Málaga of a new food delivery and take-away business model. The idea is to set up a digital restaurant center with 15 kitchens in a busy location that would host different brands responsible for preparing the food only. With the support of technology and a last-mile delivery company, Booh can offer the possibility to place multi-orders and guarantee a premium delivery in less time than the leading platforms, ...Starting at €0.00