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Designing Performance Metrics at GoDaddy
Foley, C. Fritz; Lemm, MichaelCase HBS-217004-EFinanceScott Wagner has recently joined GoDaddy, a leading provider of cloud-based software and services that helped individuals and small businesses establish a web presence, in the dual role of chief operating officer and chief financial officer. One of his first tasks is to design a set of performance metrics that can be used to run the business. This case gives students the opportunity to develop a framework for thinking about GoDaddy's business and...Starting at €8.20
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The Role of the Chief Financial Officer
Foley, C. Fritz; Lemm, MichaelCase HBS-216079-EFinanceThis note profiles the role of the modern chief financial officer (CFO). It presents insights based on a variety of surveys and descriptions of HBS graduates who hold or have held the CFO role. Although the role varies significantly from one organization to another, CFOs are currently responsible for far more than tracking financial figures. The note provides basic information about the responsibilities CFOs face, the paths that lead to the CFO r...Starting at €8.20
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Google Cloud Platform: BigQuery ML
Lichtendahl, Kenneth C. Jr.; Boatright, BenjaminTechnical Note DARDEN-QA-0942-EDecision AnalysisGoogle Cloud Platform offers BigQuery ML, a popular cloud computing resource for developing data models. This note provides information about creating, evaluating, and deploying data models with BigQuery ML.Starting at €8.20
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Zillow Offers' "Volatile Error Rate"
Lichtendahl, Kenneth C. Jr.; Boatright, BenjaminCase DARDEN-QA-0944-EDecision AnalysisIn November 2021, Zillow announced that it was planning to shut down Zillow Offers, its iBuying program that leveraged its home value algorithm to quickly purchase homes for later resale. Zillow made the announcement after its market capitalization dropped from $48.35 billion in February 2021 to $16 billion in November. Poor program performance in 2021 left the company with roughly $500 million in losses due to an extensive inventory of overpaid ...Starting at €8.20
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Google Cloud Platform: BigQuery Explainable AI
Lichtendahl, Kenneth C. Jr.; Boatright, BenjaminTechnical Note DARDEN-QA-0943-EDecision AnalysisMachine-learning (ML) models have become a common tool used across a multitude of industries to help people make decisions. As these models have increased in predictive power, many have also grown in complexity. The pursuit to improve the accuracy of predictions has diminished the interpretability of many models—leaving users with little understanding of the model’s behavior or trust in its predictions. The field of eXplainable artificial intelli...Starting at €8.20
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Google Cloud Platform: BigQuery Explainable AI
Lichtendahl, Kenneth C. Jr.; Boatright, BenjaminTechnical Note DARDEN-QA-0943Decision AnalysisMachine-learning (ML) models have become a common tool used across a multitude of industries to help people make decisions. As these models have increased in predictive power, many have also grown in complexity. The pursuit to improve the accuracy of predictions has diminished the interpretability of many models—leaving users with little understanding of the model’s behavior or trust in its predictions. The field of eXplainable artificial intelli...Starting at €8.20
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GM's Capital Allocation Framework
Foley, C. Fritz; Boland, F. Katelynn; Lemm, MichaelCase HBS-218026-EFinanceIn March of 2015, General Motors announced the details of a newly-established capital allocation framework. This framework provided a target for return on invested capital, guidelines for capital structure choices, and policies related to payouts. Senior managers face questions about how these policies should be implemented and what impact they might have.Starting at €8.20
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Google Cloud Platform: Cloud Storage
Lichtendahl, Kenneth C. Jr.; Andrasko, Joe; Boatright, BenjaminTechnical Note DARDEN-QA-0941-EDecision AnalysisGoogle Cloud Platform (GCP) offers Cloud Storage, a popular cloud computing resource for data storage. This note provides information about uploading data to Cloud Storage, creating BigQuery tables from data found in Cloud Storage, previewing files in Cloud Storage, and sharing Cloud Storage buckets.Starting at €8.20
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FanShop
Lichtendahl, Kenneth C. Jr.; Andrasko, Joe; Boatright, BenjaminExercise DARDEN-QA-0887-EDecision AnalysisThis exercise explores customer transaction data generated from a business owner's website and illustrates the added benefit of basic data analytics practices used to uncover business insights. Students discover the business's purchase trends when they answer the provided questions by writing SQL queries. The questions guide students to determine which product offerings the business should promote and which customer segments to target. Additional...Starting at €8.20
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Google Cloud Platform: BigQuery
Lichtendahl, Kenneth C. Jr.; Andrasko, Joe; Boatright, BenjaminTechnical Note DARDEN-QA-0929-EDecision AnalysisGoogle Cloud Platform (GCP) offers a popular cloud computing resource for writing Structured Query Language (SQL) queries. The resource is called BigQuery. This note provides step-by-step information about accessing BigQuery and using it to upload and explore data. It also includes a quick-start guide.Starting at €8.20