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Wanxiang Group: A Chinese Company's Global Strategy (C)
Kirby, William C.; Wang, YuanzhuoCase HBS-318091-EThis case updates Wanxiang Group's activities since 2012, focusing on its electric vehicle strategy and a transition of the group's leadership.Starting at €5.74
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HNA Group: Global Excellence with Chinese Characteristics (B)
Kirby, William C.; Wang, YuanzhuoCase HBS-318090-EKnowledge and CommunicationThis case provides a brief overview of the success and challenges of the HNA Group between 2015 and late 2017 when it grew rapidly through global acquisitions to became a Fortune 170 company. How would HNA face the challenges of being a truly global and prominent company in an era of increasing scrutiny of big businesses?Starting at €5.74
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Outrageous Ambition: Duke University
Kirby, William C.; Wang, YuanzhuoCase HBS-318043-EDuke University had grown from an one room school house in rural North Carolina in 1859 to one of the leading research universities in the U.S. and the world. Since the late 1950s, Duke's leaders had consciously used the process of strategic planning to guide the development of the university as a whole, building up programs in interdisciplinarity and initiating ambitious projects in internationalization. Under the leadership of President Richard...Starting at €8.20
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Google Cloud Platform: BigQuery ML
Lichtendahl, Kenneth C. Jr.; Boatright, BenjaminTechnical Note DARDEN-QA-0942-EDecision AnalysisGoogle Cloud Platform offers BigQuery ML, a popular cloud computing resource for developing data models. This note provides information about creating, evaluating, and deploying data models with BigQuery ML.Starting at €8.20
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Zillow Offers' "Volatile Error Rate"
Lichtendahl, Kenneth C. Jr.; Boatright, BenjaminCase DARDEN-QA-0944-EDecision AnalysisIn November 2021, Zillow announced that it was planning to shut down Zillow Offers, its iBuying program that leveraged its home value algorithm to quickly purchase homes for later resale. Zillow made the announcement after its market capitalization dropped from $48.35 billion in February 2021 to $16 billion in November. Poor program performance in 2021 left the company with roughly $500 million in losses due to an extensive inventory of overpaid ...Starting at €8.20
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Google Cloud Platform: BigQuery Explainable AI
Lichtendahl, Kenneth C. Jr.; Boatright, BenjaminTechnical Note DARDEN-QA-0943-EDecision AnalysisMachine-learning (ML) models have become a common tool used across a multitude of industries to help people make decisions. As these models have increased in predictive power, many have also grown in complexity. The pursuit to improve the accuracy of predictions has diminished the interpretability of many models—leaving users with little understanding of the model’s behavior or trust in its predictions. The field of eXplainable artificial intelli...Starting at €8.20
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Google Cloud Platform: BigQuery Explainable AI
Lichtendahl, Kenneth C. Jr.; Boatright, BenjaminTechnical Note DARDEN-QA-0943Decision AnalysisMachine-learning (ML) models have become a common tool used across a multitude of industries to help people make decisions. As these models have increased in predictive power, many have also grown in complexity. The pursuit to improve the accuracy of predictions has diminished the interpretability of many models—leaving users with little understanding of the model’s behavior or trust in its predictions. The field of eXplainable artificial intelli...Starting at €8.20
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Google Cloud Platform: Cloud Storage
Lichtendahl, Kenneth C. Jr.; Andrasko, Joe; Boatright, BenjaminTechnical Note DARDEN-QA-0941-EDecision AnalysisGoogle Cloud Platform (GCP) offers Cloud Storage, a popular cloud computing resource for data storage. This note provides information about uploading data to Cloud Storage, creating BigQuery tables from data found in Cloud Storage, previewing files in Cloud Storage, and sharing Cloud Storage buckets.Starting at €8.20
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FanShop
Lichtendahl, Kenneth C. Jr.; Andrasko, Joe; Boatright, BenjaminExercise DARDEN-QA-0887-EDecision AnalysisThis exercise explores customer transaction data generated from a business owner's website and illustrates the added benefit of basic data analytics practices used to uncover business insights. Students discover the business's purchase trends when they answer the provided questions by writing SQL queries. The questions guide students to determine which product offerings the business should promote and which customer segments to target. Additional...Starting at €8.20
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Google Cloud Platform: BigQuery
Lichtendahl, Kenneth C. Jr.; Andrasko, Joe; Boatright, BenjaminTechnical Note DARDEN-QA-0929-EDecision AnalysisGoogle Cloud Platform (GCP) offers a popular cloud computing resource for writing Structured Query Language (SQL) queries. The resource is called BigQuery. This note provides step-by-step information about accessing BigQuery and using it to upload and explore data. It also includes a quick-start guide.Starting at €8.20