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Tata’s Air India: Brand Repositioning and Revitalization Challenges - Teaching Note
Nitin GuptaTeaching Note IVEY-W34125-EMarketing, StrategyTeaching note for product W34124.Starting at €0.00
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Mahindra Electric Mobility Limited: The Electric Vehicles Dilemma - Teaching Note
Nitin GuptaTeaching Note IVEY-8B18A062-EMarketingTeaching note for product 9B18A062.Starting at €0.00
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Mahindra Electric Mobility Limited: The Electric Vehicles Dilemma
Nitin GuptaCase IVEY-9B18A062-EMarketing, StrategyIn order to shift 30 per cent of the country’s transport fleet to electric by 2030, the Indian government had launched multiple programs to promote usage of hybrid and electric vehicles (EV) in the country and had agreed to provide various fiscal and non-Starting at €8.20
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Tata Motors: Challenges for the Electric Vehicle Market Leader
Nitin GuptaCase IVEY-W33811-EMarketing, StrategyTata Motors Limited (TM), a subsidiary of Tata Sons Pvt. Ltd., was the market leader in the passenger electric vehicle (EV) segment in India. Natarajan Chandrasekaran, chair of Tata Sons, was pleased with the work of Shailesh Chandra who, as managing director of Tata Motors Passenger Vehicles and Tata Passenger Electric Mobility (TPEM), had been instrumental in TM’s successful turnaround. Chandrasekaran wanted Chandra and his team to capitalize o...Starting at €8.20
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El Comedor Social de Triana (Resumido)
González-Toruño Conejo, M.Case IIST-DGI-251Corporate GovernanceEl caso describe la situación actual de una institución social ubicada en la ciudad de Sevilla que cuenta con más de un siglo de existencia ininterrumpida y que se dedica a la atención de las personas más desfavorecidas. Es de carácter privada y atendida por unas religiosas de la orden fundadora, Hijas de la Caridad, un pequeño grupo de profesionales y un numeroso grupo de voluntarios. Tras un breve repaso de su historia se centra en la gestión d...Starting at €8.20
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Reinventando la innovación en Nestlé. Nota del Instructor
García de Castro, A.; González-Toruño Conejo, M.; Marino, V.Teaching Note IIST-DGITN-386EntrepreneurshipNestlé, la empresa de alimentación más grande del mundo con 275.000 empleados y 354 fábricas, detecta cambios rápidos y profundos en su sector. Para mantener su liderazgo y su posicionamiento como empresa de nutrición, salud y bienestar, determinan la necesidad de que el I+D+i sea no sólo más relevante, efectivo y eficiente, sino también mucho más rápido. Para ello, realizan cambios importantes en I+D+i y adoptan un nuevo enfoque en la innovación...Starting at €0.00
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MAAVI, KIMITEC making a vision, Teaching note
González-Toruño Conejo, M.; Garrido Illescas, M.Teaching Note IIST-DGITN-366-E-EEntrepreneurshipKIMITEC (2007) is a biotechnological multinational born with the challenge of changing the way food is produced. Its objective: to eliminate synthetic chemistry from food by offering natural, innovative and equally effective solutions as alternatives, without involving a higher cost for the producer. Its main activity in 2022 was agriculture, but expanding it to serve the entire food chain: livestock, aquaculture and the food industry. MAAVi, its...Starting at €0.00
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Alta Dirección de Empresas: Un modelo para ayudar en su gobierno
González-Toruño Conejo, M.Technical Note IIST-DGIN-93Corporate GovernanceDel mismo modo que en distintas áreas funcionales existen herramientas, procedimientos y modelos que ayudan a los responsables departamentales a entender y hacer mejor su trabajo, la Alta Dirección debe hacerse con un modelo adecuado que le ayude a realizar mejor el suyo. Su trabajo consiste en el gobierno y conducción de la empresa en su conjunto. En esta nota técnica se presenta uno de los posibles modelos: el formalizado en su momento por los ...Starting at €8.20
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Winnaz. Made in Rwanda
González-Toruño Conejo, M.Case IIST-DGI-295-E-EStrategyWinnaz is the brand name of the first potato crisps ever made in Rwanda; they are manufactured by Hollanda Fairfoods Ltd. (HFF), a Rwandan-Dutch enterprise founded in 2014. In 2017, Winnaz is the leading brand in Rwanda, and its products are sold in 300 outlets across 3 countries: Rwanda, Uganda, and RD Congo. The case describes its starting point and the challenges its founders and managers are facing in 2017. It shows the opportunities and chal...Starting at €8.20
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Winnaz. Made in Rwanda. Teaching Note
González-Toruño Conejo, M.Teaching Note IIST-DGITN-295-E-EStrategyWinnaz is the brand name of the first potato crisps ever made in Rwanda; they are manufactured by Hollanda Fairfoods Ltd. (HFF), a Rwandan-Dutch enterprise founded in 2014. In 2017, Winnaz is the leading brand in Rwanda, and its products are sold in 300 outlets across 3 countries: Rwanda, Uganda, and RD Congo. The case describes its starting point and the challenges its founders and managers are facing in 2017. It shows the opportunities and chal...Starting at €0.00