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Tata’s Air India: Brand Repositioning and Revitalization Challenges - Teaching Note
Nitin GuptaTeaching Note IVEY-W34125-EMarketing, StrategyTeaching note for product W34124.Starting at €0.00
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Mahindra Electric Mobility Limited: The Electric Vehicles Dilemma - Teaching Note
Nitin GuptaTeaching Note IVEY-8B18A062-EMarketingTeaching note for product 9B18A062.Starting at €0.00
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Mahindra Electric Mobility Limited: The Electric Vehicles Dilemma
Nitin GuptaCase IVEY-9B18A062-EMarketing, StrategyIn order to shift 30 per cent of the country’s transport fleet to electric by 2030, the Indian government had launched multiple programs to promote usage of hybrid and electric vehicles (EV) in the country and had agreed to provide various fiscal and non-Starting at €8.20
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Tata Motors: Challenges for the Electric Vehicle Market Leader
Nitin GuptaCase IVEY-W33811-EMarketing, StrategyTata Motors Limited (TM), a subsidiary of Tata Sons Pvt. Ltd., was the market leader in the passenger electric vehicle (EV) segment in India. Natarajan Chandrasekaran, chair of Tata Sons, was pleased with the work of Shailesh Chandra who, as managing director of Tata Motors Passenger Vehicles and Tata Passenger Electric Mobility (TPEM), had been instrumental in TM’s successful turnaround. Chandrasekaran wanted Chandra and his team to capitalize o...Starting at €8.20
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Booh (B). The evolution
Martínez Jiménez, M.; Abad, A.Case IIST-PI-215-E-EService and Operations ManagementBooh seizes this opportunity. Booh Food (B) aims to analyze the consequences and implications of this decision on the company's future plan and recommend the way forward.Starting at €5.74
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BOOH FOOD (A): EL LANZAMIENTO BOOH FOOD (B): LA EVOLUCIÓN NOTA PARA EL PROFESOR
Martínez Jiménez, M.; Abad, A.Teaching Note IIST-PITN-214-215Service and Operations ManagementBooh Food (A) describe la puesta en marcha en Málaga de un nuevo modelo de negocio basado en el delivery y take away . La idea es montar en una ubicación concurrida, un centro de restaurantes digitales con 15 cocinas donde albergar distintas enseñas que sólo deben encargarse de preparar sus platos. Booh, apoyado en tecnología y una alianza con una empresa de reparto de última milla, es capaz de ofrecer multipedido y garantizar un reparto premium ...Starting at €0.00
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Booh (A) The launch
Martínez Jiménez, M.; Abad, A.Case IIST-PI-214-E-EService and Operations ManagementBooh Food (A) describes the launch in Málaga of a new food delivery and take-away business model. The idea is to set up a digital restaurant center with 15 kitchens in a busy location that would host different brands responsible for preparing the food only. With the support of technology and a last-mile delivery company, Booh can offer the possibility to place multi-orders and guarantee a premium delivery in less time than the leading platforms, ...Starting at €8.20
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Booh Food (A): El lanzamiento
Martínez Jiménez, M.; Abad, A.Case IIST-PI-214Service and Operations ManagementBooh Food (A) describe la puesta en marcha en Málaga de un nuevo modelo de negocio basado en el delivery y take away . La idea es montar en una ubicación concurrida, un centro de restaurantes digitales con 15 cocinas donde albergar distintas enseñas que sólo deben encargarse de preparar sus platos. Booh, apoyado en tecnología y una alianza con una empresa de reparto de última milla, es capaz de ofrecer multipedido y garantizar un reparto premium ...Starting at €8.20
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Booh Food (B): La evolución
Martínez Jiménez, M.; Abad, A.Case IIST-PI-215Service and Operations ManagementBooh Food describe la puesta en marcha en Málaga de un nuevo modelo de negocio basado en el delivery y take away . La idea es montar en una ubicación concurrida, un centro de restaurantes digitales con 15 cocinas donde albergar distintas enseñas que sólo deben encargarse de preparar sus platos. Booh, apoyado en tecnología y una alianza con una empresa de reparto de última milla, es capaz de ofrecer multipedido y garantizar un reparto premium en u...Starting at €5.74
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Booh (A) O Lançamento
Martínez Jiménez, M.; Abad, A.Case IIST-PI-214-P-PPService and Operations ManagementA Booh Food (A) descreve o lançamento em Málaga de um novo modelo de negócio baseado na delivery e no takeaway. A ideia é instalar-se num local movimentado, um centro de restauração digital com 15 cozinhas para alojar diferentes marcas que só têm de se ocupar da preparação dos seus pratos. A Booh, apoiada pela tecnologia e por uma aliança com uma empresa de entregas de última milha, consegue oferecer entregas multi-encomendas e garantir entregas ...Starting at €8.20