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Tata’s Air India: Brand Repositioning and Revitalization Challenges - Teaching Note
Nitin GuptaTeaching Note IVEY-W34125-EMarketing, StrategyTeaching note for product W34124.Starting at €0.00
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Mahindra Electric Mobility Limited: The Electric Vehicles Dilemma - Teaching Note
Nitin GuptaTeaching Note IVEY-8B18A062-EMarketingTeaching note for product 9B18A062.Starting at €0.00
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Teckwah Industrial Corporation Ltd.: The Internationalization of a Family Business - Teaching Note
Jean Lee; Leah TanTeaching Note IVEY-8B20C035-ELeadership and People ManagementTeaching note for product 9B20C035.Starting at €0.00
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JD.com (A): A New Chief Human Resources Officer and JD.com (B): Culture Consolidation and Talent Review - Teaching Note
Jean Lee; Jian Han; Rebecca Yuen Man Chung; Leah Tan; Ziqian (Stella) ZhaoTeaching Note IVEY-8B19C022-ELeadership and People ManagementTeaching note for products 9B19C022 and 9B19C023.Starting at €0.00
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Mahindra Electric Mobility Limited: The Electric Vehicles Dilemma
Nitin GuptaCase IVEY-9B18A062-EMarketing, StrategyIn order to shift 30 per cent of the country’s transport fleet to electric by 2030, the Indian government had launched multiple programs to promote usage of hybrid and electric vehicles (EV) in the country and had agreed to provide various fiscal and non-Starting at €8.20
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Tata Motors: Challenges for the Electric Vehicle Market Leader
Nitin GuptaCase IVEY-W33811-EMarketing, StrategyTata Motors Limited (TM), a subsidiary of Tata Sons Pvt. Ltd., was the market leader in the passenger electric vehicle (EV) segment in India. Natarajan Chandrasekaran, chair of Tata Sons, was pleased with the work of Shailesh Chandra who, as managing director of Tata Motors Passenger Vehicles and Tata Passenger Electric Mobility (TPEM), had been instrumental in TM’s successful turnaround. Chandrasekaran wanted Chandra and his team to capitalize o...Starting at €8.20