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Tata’s Air India: Brand Repositioning and Revitalization Challenges - Teaching Note
Nitin GuptaTeaching Note IVEY-W34125-EMarketing, StrategyTeaching note for product W34124.Starting at €0.00
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Mahindra Electric Mobility Limited: The Electric Vehicles Dilemma - Teaching Note
Nitin GuptaTeaching Note IVEY-8B18A062-EMarketingTeaching note for product 9B18A062.Starting at €0.00
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Mahindra Electric Mobility Limited: The Electric Vehicles Dilemma
Nitin GuptaCase IVEY-9B18A062-EMarketing, StrategyIn order to shift 30 per cent of the country’s transport fleet to electric by 2030, the Indian government had launched multiple programs to promote usage of hybrid and electric vehicles (EV) in the country and had agreed to provide various fiscal and non-Starting at €8.20
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Tata Motors: Challenges for the Electric Vehicle Market Leader
Nitin GuptaCase IVEY-W33811-EMarketing, StrategyTata Motors Limited (TM), a subsidiary of Tata Sons Pvt. Ltd., was the market leader in the passenger electric vehicle (EV) segment in India. Natarajan Chandrasekaran, chair of Tata Sons, was pleased with the work of Shailesh Chandra who, as managing director of Tata Motors Passenger Vehicles and Tata Passenger Electric Mobility (TPEM), had been instrumental in TM’s successful turnaround. Chandrasekaran wanted Chandra and his team to capitalize o...Starting at €8.20
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El Orador y su Público
Velilla Barquero, RicardoTechnical Note IIST-CPNNI-25Nota técnica multimedia (se incluyen textos y cuadros, fotos y enlaces a videos) para poner de relieve cuatro aspectos esenciales en las relaciones entre orador y público: conocerlo, atenderlo convenientemente, conectarse adecuadamente con él en los tres niveles: intelectual, emocional y ético; así como valorar tal sintonía. Los diversos “niveles de lectura” de la Nota, apoyados sobre todo en aspectos visuales, pero también en resaltes gráficos e...Starting at €8.20
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Cómo elaborar un currículo y una carta de presentación
Velilla Barquero, RicardoTechnical Note IIST-FHIN-7Knowledge and CommunicationNota técnica sobre cómo elaborar y redactar un CV y una carta de presentación. El currículo no solo es un ”DNI laboral”, sino sobre todo una ”herramienta de marketing personal” con la que promocionarse ante un posible empleador. Por su parte, la carta es un complemento necesario en muchas ocasiones. Se facilitan numerosas pautas, sugerencias y planes de mejora. Se resaltan aquellos aspectos que más inciden en que ambas actividades se acoplen al ...Starting at €8.20