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Tata’s Air India: Brand Repositioning and Revitalization Challenges - Teaching Note
Nitin GuptaTeaching Note IVEY-W34125-EMarketing, StrategyTeaching note for product W34124.Starting at €0.00
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Mahindra Electric Mobility Limited: The Electric Vehicles Dilemma - Teaching Note
Nitin GuptaTeaching Note IVEY-8B18A062-EMarketingTeaching note for product 9B18A062.Starting at €0.00
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Mahindra Electric Mobility Limited: The Electric Vehicles Dilemma
Nitin GuptaCase IVEY-9B18A062-EMarketing, StrategyIn order to shift 30 per cent of the country’s transport fleet to electric by 2030, the Indian government had launched multiple programs to promote usage of hybrid and electric vehicles (EV) in the country and had agreed to provide various fiscal and non-Starting at €8.20
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Tata Motors: Challenges for the Electric Vehicle Market Leader
Nitin GuptaCase IVEY-W33811-EMarketing, StrategyTata Motors Limited (TM), a subsidiary of Tata Sons Pvt. Ltd., was the market leader in the passenger electric vehicle (EV) segment in India. Natarajan Chandrasekaran, chair of Tata Sons, was pleased with the work of Shailesh Chandra who, as managing director of Tata Motors Passenger Vehicles and Tata Passenger Electric Mobility (TPEM), had been instrumental in TM’s successful turnaround. Chandrasekaran wanted Chandra and his team to capitalize o...Starting at €8.20
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Telefónica
Lucas Tomás J. L.; Palacios Raufast, Juan AntonioCase IIST-DGI-167StrategyEl caso permite contemplar el desarrollo de Telefónica, que ha pasado de ser una empresa pública española a compañía internacional; sobre todo se ve la estrategia aplicada en latinoamerica y los desafíos en Europa y Oriente.Starting at €8.20
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Finanzas para consejos de administración
Palacios Raufast, Juan AntonioTechnical Note IIST-DGIN-37Corporate GovernanceEsta nota intenta identificar los puntos claves que el Consejo de Administración debe abordar en sus decisiones relacionadas con la administración de los recursos financieros. Comienza revisando el contenido de las finanzas que se suele enseñar en las escuelas de negocio, y lo contrasta con un ejemplo de las finanzas que los directivos realmente aplican en nuestras empresas. Pasa después a considerar cual es la responsabilidad del consejo en mate...Starting at €8.20