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Tata’s Air India: Brand Repositioning and Revitalization Challenges - Teaching Note
Nitin GuptaTeaching Note IVEY-W34125-EMarketing, StrategyTeaching note for product W34124.Starting at €0.00
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Mahindra Electric Mobility Limited: The Electric Vehicles Dilemma - Teaching Note
Nitin GuptaTeaching Note IVEY-8B18A062-EMarketingTeaching note for product 9B18A062.Starting at €0.00
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Mahindra Electric Mobility Limited: The Electric Vehicles Dilemma
Nitin GuptaCase IVEY-9B18A062-EMarketing, StrategyIn order to shift 30 per cent of the country’s transport fleet to electric by 2030, the Indian government had launched multiple programs to promote usage of hybrid and electric vehicles (EV) in the country and had agreed to provide various fiscal and non-Starting at €8.20
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Tata Motors: Challenges for the Electric Vehicle Market Leader
Nitin GuptaCase IVEY-W33811-EMarketing, StrategyTata Motors Limited (TM), a subsidiary of Tata Sons Pvt. Ltd., was the market leader in the passenger electric vehicle (EV) segment in India. Natarajan Chandrasekaran, chair of Tata Sons, was pleased with the work of Shailesh Chandra who, as managing director of Tata Motors Passenger Vehicles and Tata Passenger Electric Mobility (TPEM), had been instrumental in TM’s successful turnaround. Chandrasekaran wanted Chandra and his team to capitalize o...Starting at €8.20
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Frigoríficos Fandiño
Pérez Gálvez, Juan, Selva Morán, MacarenaCase IIST-DGI-217Corporate Governance, StrategyFrigoríficos Fandiño es una empresa familiar líder del sector de la distribución de pesca congelada. A la muerte del fundador, su esposa tiene que hacerse cargo de la misma sin conocimiento alguno del negocio y la forma de dirigir de su marido. Las dificultades para suceder a un hombre de negocios con una particular forma de trabajar hace necesaria la ayuda externa para profesionalizar, reestructurar y marcar el rumbo de la compañía para garantiz...Starting at €8.20
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Frigoríficos Fandiño - Nota del Instructor
Pérez Gálvez, Juan, Selva Morán, MacarenaTeaching Note IIST-DGINT-217Corporate Governance, StrategyFrigoríficos Fandiño es una empresa familiar líder del sector de la distribución de pesca congelada. A la muerte del fundador, su esposa tiene que hacerse cargo de la misma sin conocimiento alguno del negocio y la forma de dirigir de su marido. Las dificultades para suceder a un hombre de negocios con una particular forma de trabajar hace necesaria la ayuda externa para profesionalizar, reestructurar y marcar el rumbo de la compañía para garantiz...Starting at €0.00