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Tata’s Air India: Brand Repositioning and Revitalization Challenges - Teaching Note
Nitin GuptaTeaching Note IVEY-W34125-EMarketing, StrategyTeaching note for product W34124.Starting at €0.00
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Mahindra Electric Mobility Limited: The Electric Vehicles Dilemma - Teaching Note
Nitin GuptaTeaching Note IVEY-8B18A062-EMarketingTeaching note for product 9B18A062.Starting at €0.00
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Apple Inc., 2008, Teaching Note
Yoffie, David B.; Slind, MichaelTeaching Note HBS-708493-EStrategyTeaching Note for [708480].Starting at €0.00
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Coca-Cola in 2011: In Search of a New Model, Teaching Note
Yoffie, David B.Teaching Note HBS-712501-EStrategyTeaching Note for 711504.Starting at €0.00
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Cola Wars Continue: Coke and Pepsi in 2010, Teaching Note
Yoffie, David B.Teaching Note HBS-711531-EStrategyTeaching Note for 711462.Starting at €0.00
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Mahindra Electric Mobility Limited: The Electric Vehicles Dilemma
Nitin GuptaCase IVEY-9B18A062-EMarketing, StrategyIn order to shift 30 per cent of the country’s transport fleet to electric by 2030, the Indian government had launched multiple programs to promote usage of hybrid and electric vehicles (EV) in the country and had agreed to provide various fiscal and non-Starting at €8.20
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Walmart Update, 2011 (Spanish Version)
Yoffie, David B.; Kim, ReneeCase HBS-712S16StrategyIn 2011, Walmart was the world's largest company, with $420 billion in sales and operations in 14 countries. Yet it found itself searching for the right growth strategy moving forward. U.S. same-store sales had declined for eight consecutive quarters, and Walmart was increasingly becoming dependent on international sales. Meanwhile, intense competition came from various players, ranging from general discounters to dollar stores to online retailer...Starting at €8.20
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Wal-Mart, 2007 (Spanish Version)
Yoffie, David B.; Slind, MichaelCase HBS-708S22StrategyEn 2007, Wal-Mart enfrenta desafíos a su históricamente elevada tasa de crecimiento. ventas y retrocesos mismas tiendas rezagados en el extranjero llevaron a la empresa a considerar cambios estratégicos. Wal-Mart fue el mayor minorista del mundo, pero la competencia se había vuelto especialmente grave ya que la empresa se expandió de los mercados rurales, que había dominado durante mucho tiempo, en áreas urbanas y suburbanas. Se describe la evolu...Starting at €8.20
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Tata Motors: Challenges for the Electric Vehicle Market Leader
Nitin GuptaCase IVEY-W33811-EMarketing, StrategyTata Motors Limited (TM), a subsidiary of Tata Sons Pvt. Ltd., was the market leader in the passenger electric vehicle (EV) segment in India. Natarajan Chandrasekaran, chair of Tata Sons, was pleased with the work of Shailesh Chandra who, as managing director of Tata Motors Passenger Vehicles and Tata Passenger Electric Mobility (TPEM), had been instrumental in TM’s successful turnaround. Chandrasekaran wanted Chandra and his team to capitalize o...Starting at €8.20