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Tata’s Air India: Brand Repositioning and Revitalization Challenges - Teaching Note
Nitin GuptaTeaching Note IVEY-W34125-EMarketing, StrategyTeaching note for product W34124.Starting at €0.00
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Mahindra Electric Mobility Limited: The Electric Vehicles Dilemma - Teaching Note
Nitin GuptaTeaching Note IVEY-8B18A062-EMarketingTeaching note for product 9B18A062.Starting at €0.00
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Brainard, Bennis & Farrell (A) (Spanish version)
Gabarro, John J.; Burtis, AndrewCase HBS-417S18Leadership and People ManagementA law firm must decide how to split partnership profits among the partners. Issues of seniority versus performance, performance evaluation, and lack of consensus of values dominate the discussions. A rewritten version of an earlier case.Starting at €8.20
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Mahindra Electric Mobility Limited: The Electric Vehicles Dilemma
Nitin GuptaCase IVEY-9B18A062-EMarketing, StrategyIn order to shift 30 per cent of the country’s transport fleet to electric by 2030, the Indian government had launched multiple programs to promote usage of hybrid and electric vehicles (EV) in the country and had agreed to provide various fiscal and non-Starting at €8.20
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Erik Peterson at Biometra (A)
Gabarro, John J.; DeLong, Thomas J.; Soo, JevanCase HBS-411031-ELeadership and People ManagementThis case describes the problems facing a recent MBA graduate in his job as general manager of a medical device company owned by a parent corporation. It raises issues of corporate divisional relationships and the difficulties facing an inexperienced manager who seems to be receiving little support. This case is a redisguised and updated version of earlier case 494-005, reflecting the challenges of managing in innovation-/R&D-driven industries an...Starting at €8.20
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Maureen Frye at Quaker Steel and Alloy Corp. (Spanish Version)
Gabarro, John J.Case HBS-403S26Leadership and People ManagementMaureen Frye, gerente de productos de asistente en Quaker acero y aleación Corp., se convocó para implementar un plan de acción para cambiar el patrón de llamada de la fuerza de ventas. Actualmente la fuerza de ventas está gastando demasiado tiempo en las cuentas pequeñas. A principios de Frye intentó cambiar sus patrones de llamada sin éxito. Ahora, con el mandato expreso de llamada de la alta dirección que tiene que presentar un plan que funcio...Starting at €8.20
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Tata Motors: Challenges for the Electric Vehicle Market Leader
Nitin GuptaCase IVEY-W33811-EMarketing, StrategyTata Motors Limited (TM), a subsidiary of Tata Sons Pvt. Ltd., was the market leader in the passenger electric vehicle (EV) segment in India. Natarajan Chandrasekaran, chair of Tata Sons, was pleased with the work of Shailesh Chandra who, as managing director of Tata Motors Passenger Vehicles and Tata Passenger Electric Mobility (TPEM), had been instrumental in TM’s successful turnaround. Chandrasekaran wanted Chandra and his team to capitalize o...Starting at €8.20