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Tata’s Air India: Brand Repositioning and Revitalization Challenges - Teaching Note
Nitin GuptaTeaching Note IVEY-W34125-EMarketing, StrategyTeaching note for product W34124.Starting at €0.00
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Mahindra Electric Mobility Limited: The Electric Vehicles Dilemma - Teaching Note
Nitin GuptaTeaching Note IVEY-8B18A062-EMarketingTeaching note for product 9B18A062.Starting at €0.00
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CyberArk: Protecting the Keys to the IT Kingdom, Teaching Note
Sadun, Raffaella; Friar, GretaTeaching Note HBS-718490-EStrategyTeaching note for case 718418.Starting at €0.00
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Becton Dickinson: Innovation and Growth (A) and (B), Teaching Note
Sadun, RaffaellaTeaching Note HBS-718493-EStrategyTeaching note for cases 717419 and 717504.Starting at €0.00
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Weathering the Storm at NYU Langone Medical Center, Teaching Note
Sadun, Raffaella; Friar, GretaTeaching Note HBS-718506-EService and Operations ManagementTeaching note for case 616026.Starting at €0.00
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Alphabet Eyes New Frontiers, Teaching Note
Sadun, RaffaellaTeaching Note HBS-718407-EStrategyThis note was prepared to aid classroom instructors in the use of "Alphabet Eyes New Frontiers," HBS No. 717418.Starting at €0.00
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Mahindra Electric Mobility Limited: The Electric Vehicles Dilemma
Nitin GuptaCase IVEY-9B18A062-EMarketing, StrategyIn order to shift 30 per cent of the country’s transport fleet to electric by 2030, the Indian government had launched multiple programs to promote usage of hybrid and electric vehicles (EV) in the country and had agreed to provide various fiscal and non-Starting at €8.20
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Tata Motors: Challenges for the Electric Vehicle Market Leader
Nitin GuptaCase IVEY-W33811-EMarketing, StrategyTata Motors Limited (TM), a subsidiary of Tata Sons Pvt. Ltd., was the market leader in the passenger electric vehicle (EV) segment in India. Natarajan Chandrasekaran, chair of Tata Sons, was pleased with the work of Shailesh Chandra who, as managing director of Tata Motors Passenger Vehicles and Tata Passenger Electric Mobility (TPEM), had been instrumental in TM’s successful turnaround. Chandrasekaran wanted Chandra and his team to capitalize o...Starting at €8.20