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Tata’s Air India: Brand Repositioning and Revitalization Challenges - Teaching Note
Nitin GuptaTeaching Note IVEY-W34125-EMarketing, StrategyTeaching note for product W34124.Starting at €0.00
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Mahindra Electric Mobility Limited: The Electric Vehicles Dilemma - Teaching Note
Nitin GuptaTeaching Note IVEY-8B18A062-EMarketingTeaching note for product 9B18A062.Starting at €0.00
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Devils Backbone Brewing, LLC: An Idea Brews - Teaching Note
Fairchild, Gregory B.; Maiden, Stephen E.Teaching Note DARDEN-S-0300TNStrategyTeaching Note of Product S-0300Starting at €0.00
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Dollar Tree and Saunders Karp Negotiation Exercise - Teaching Note
Fairchild, Gregory B.Teaching Note DARDEN-ENT-0035TN-EEntrepreneurshipTeaching note for product ENT-0035Starting at €0.00
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Mahindra Electric Mobility Limited: The Electric Vehicles Dilemma
Nitin GuptaCase IVEY-9B18A062-EMarketing, StrategyIn order to shift 30 per cent of the country’s transport fleet to electric by 2030, the Indian government had launched multiple programs to promote usage of hybrid and electric vehicles (EV) in the country and had agreed to provide various fiscal and non-Starting at €8.20
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In Sickness and in Health (A)
Eades, Kenneth M.; Fairchild, Gregory B.; Sinclair, SafiyaCase DARDEN-F-1917-EFinanceCameron Harding has just opened his own business, and needs to get health insurance for himself and his fiancée, Audra. They are looking for a plan that will best meet their needs, but Harding knows little about the world of health insurance. Luckily, Harding’s uncle, a senior salesman at a large pharmaceutical firm, is happy to offer advice and talk Harding through the process of choosing insurance. This case set walks students through choosing ...Starting at €8.20
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Planning for the Future: Savings and Retirement
Fairchild, Gregory B.; Fairchild, Tierney; Hunt, Brian; Black, ChristinaCase DARDEN-F-1869-EFinanceMarcy and Dan were high school sweethearts who married young and built a life together. Between Marcy’s work as a waitress and Dan’s as an electrician, they have raised their now-teenage children with a lot of hard work and sacrifice. While at lunch with a group of friends, Marcy hears about her friend Diane’s mother, who, due to a lifetime of poor financial planning, has had to move in with Diane, putting a strain on Diane’s finances and marriag...Starting at €8.20
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Umbrella of Protection: Health, Disability, and Life Insurance
Fairchild, Gregory B.; Fairchild, Tierney; Black, Christina; Jones, Liz Ivaniw; ; Maiden, Stephen E.Case DARDEN-F-1873-EFinanceMatthew Andrews and Elizabeth (Liz) Graham had recently graduated college and planned to get married soon. They had both accepted jobs in Washington, DC, and would be moving to Gainesville, Virginia. Matthew would be working as a software engineer with both medical and life insurance, and Liz was taking a job as an advertising agent with no benefits. Until they started their jobs, neither Matthew nor Liz had health insurance. This was a source of...Starting at €8.20
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Peerless Potato Chips
Fairchild, Gregory B.; Jones, Liz IvaniwCase DARDEN-OB-1370Leadership and People ManagementThe Peerless Potato Chip Company (Peerless) is a private-label, family-owned-and-operated, national potato chip manufacturer specializing in organic chips. The CEO, Kate Kelly, had been with the company from the beginning—since her uncle had first started making chips more than 25 years earlier on his farm in the Shenandoah Valley region of Virginia. In fact, she’d been the primary architect of its growth and expansion. For the first time since ...Starting at €8.20
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Peerless Potato Chips
Fairchild, Gregory B.; Jones, Liz IvaniwCase DARDEN-OB-1370-ELeadership and People ManagementThe Peerless Potato Chip Company (Peerless) is a private-label, family-owned-and-operated, national potato chip manufacturer specializing in organic chips. The CEO, Kate Kelly, had been with the company from the beginning—since her uncle had first started making chips more than 25 years earlier on his farm in the Shenandoah Valley region of Virginia. In fact, she’d been the primary architect of its growth and expansion. For the first time since ...Starting at €8.20