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Tata’s Air India: Brand Repositioning and Revitalization Challenges - Teaching Note
Nitin GuptaTeaching Note IVEY-W34125-EMarketing, StrategyTeaching note for product W34124.Starting at €0.00
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Mahindra Electric Mobility Limited: The Electric Vehicles Dilemma - Teaching Note
Nitin GuptaTeaching Note IVEY-8B18A062-EMarketingTeaching note for product 9B18A062.Starting at €0.00
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Kulicke and Soffa Industries, Inc., in China: Transferring Knowledge (A) and (B) (Abridged) - Teaching Note
Raz, Gal; Yemen, GerryTeaching Note DARDEN-OM-1500TN-EService and Operations ManagementTeaching note for product OM-1500Starting at €0.00
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Supply Chain Coordination and Contracts
Raz, GalTechnical Note DARDEN-OM-1442-EService and Operations ManagementThis note addresses the dynamics of supply chains as they affect profits--how profits may be both maximized overall and equitably distributed across the supply chain. Influences of pricing and stocking are discussed, as are the benefits and shortcomings of coordination by the most common types of contract.Starting at €8.20
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Mahindra Electric Mobility Limited: The Electric Vehicles Dilemma
Nitin GuptaCase IVEY-9B18A062-EMarketing, StrategyIn order to shift 30 per cent of the country’s transport fleet to electric by 2030, the Indian government had launched multiple programs to promote usage of hybrid and electric vehicles (EV) in the country and had agreed to provide various fiscal and non-Starting at €8.20
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Kulicke and Soffa Industries, Inc., in China: Transferring Knowledge (A) and (B) (Abridged)
Raz, Gal; Davidson, Martin N.; Yemen, GerryCase DARDEN-OM-1500-EService and Operations ManagementThis version condenses the two parts of “K&S Industries Inc. in China: Transferring Knowledge (A) and (B)” into a single-use case. Suitable for the MBA, EMBA, GEMBA, and executive education programs, the case presents a manufacturer of semiconductor assembly equipment looking to achieve growth in its wire bonding tools segment—in particular, capillaries and dicing saw blades—through geographic expansion. At the time, it manufactured capillaries i...Starting at €5.74
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Tata Motors: Challenges for the Electric Vehicle Market Leader
Nitin GuptaCase IVEY-W33811-EMarketing, StrategyTata Motors Limited (TM), a subsidiary of Tata Sons Pvt. Ltd., was the market leader in the passenger electric vehicle (EV) segment in India. Natarajan Chandrasekaran, chair of Tata Sons, was pleased with the work of Shailesh Chandra who, as managing director of Tata Motors Passenger Vehicles and Tata Passenger Electric Mobility (TPEM), had been instrumental in TM’s successful turnaround. Chandrasekaran wanted Chandra and his team to capitalize o...Starting at €8.20