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Investing in a Unicorn: The Case of Luckin Coffee Gone Rogue
Andrea Santiago; Fernando Martin Roxas; Maria Theresa ManalacCase IVEY-9B21N001-EFinanceLuckin Coffee Inc. (Luckin), an emerging growth firm that aimed to become the market leader in the coffee industry in China, had quickly grabbed market share by using freebies and discounts to entice cost-conscious Chinese consumers to try its products. Luckin sold its coffee and snacks through a proprietary mobile app, and customers either picked up their orders from strategically located stores or had them delivered. By the end of 2019, Luckin ...Starting at €8.20
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Cubo Modular Inc.: Managing Demand for Bamboo Houses
Andrea Santiago; Al Rosenbloom; Fernando Martin RoxasCase IVEY-W25411-EMarketingCUBO Modular Inc. (CUBO) was a start-up social enterprise in the Philippines that emerged shortly after its chief executive officer, Earl Forlales, received a substantial cash award for besting 1,200 entries in a competition. The concept behind Forlales’sStarting at €8.20
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Contextualización del conflicto colombiano: Síntesís para entender la Operación Jaque
Montes S., Peter; Chacón B., Ana María; Torres, CarolinaTechnical Note INALDE-DGN-I-080Corporate GovernanceEste documento cuenta algunos hechos relevantes con el objetivo comprender los antecedentes de la Operación Jaque.Starting at €8.20
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Construyendo confianza en medio del conflicto: Una acción militar sin armas
Montes S., Peter; Mejía A., Germán; Chacón B., Ana MaríaCase INALDE-DG-I-269Corporate GovernanceConstruyendo confianza en medio del conflicto: una acción militar sin armas" es un caso basado en la ?Operación Jaque", una Operación realizada por la Fuerza Pública colombiana a manera de obra de teatro, para liberar 15 secuestrados, algunos de los cuales llevaban más de diez años secuestrados por las FARC, un grupo armado al margen de la ley que ha operado en Colombia por más de 60 años. Esta operación se llevó a cabo sin disparar ningún arma y...Starting at €8.20