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Investing in a Unicorn: The Case of Luckin Coffee Gone Rogue
Andrea Santiago; Fernando Martin Roxas; Maria Theresa ManalacCase IVEY-9B21N001-EFinanceLuckin Coffee Inc. (Luckin), an emerging growth firm that aimed to become the market leader in the coffee industry in China, had quickly grabbed market share by using freebies and discounts to entice cost-conscious Chinese consumers to try its products. Luckin sold its coffee and snacks through a proprietary mobile app, and customers either picked up their orders from strategically located stores or had them delivered. By the end of 2019, Luckin ...Starting at €8.20
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Feihe: Strategic Adjustment under a Pandemic Crisis - Teaching Note
Haifen Lin; Xiangli Xuan; Yunqing Ma; Youbin LengTeaching Note IVEY-8B21M064-EStrategyTeaching note for product 9B21M064.Starting at €0.00
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Dalian Xinhe Leather Clothing: Strategic Transformation in Response to COVID-19 - Teaching Note
Haifen Lin; Sun Zhou; Xiangtong LiuTeaching Note IVEY-8B21M017-EStrategyTeaching note for product 9B21M017.Starting at €0.00
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KUB: Brand Marketing on New Media - Teaching Note
Yibo Lyu; Li Li; Qing Liu; Shaojie Han; Haifen Lin; Jianen SunTeaching Note IVEY-8B20A051-EMarketingTeaching note for product 9B20A051.Starting at €0.00
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Leasun:Digital Transformation of a Traditional Canned Food Company
Haifen Lin; Xiangtong LiuCase IVEY-W25048-ELeadership and People Management, StrategyFounded in 1996, Dalian Leasun Food Co., Ltd. had become one of the largest canned food manufacturers in northeast China by 2020. In 2016, it began a digital transformation, adopting digital technologies such as data mining and cloud computing. The companStarting at €8.20
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Cubo Modular Inc.: Managing Demand for Bamboo Houses
Andrea Santiago; Al Rosenbloom; Fernando Martin RoxasCase IVEY-W25411-EMarketingCUBO Modular Inc. (CUBO) was a start-up social enterprise in the Philippines that emerged shortly after its chief executive officer, Earl Forlales, received a substantial cash award for besting 1,200 entries in a competition. The concept behind Forlales’sStarting at €8.20
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Top Cloud-Agri Technology Co., Ltd.: Digital Business Model
Haifen Lin; Tingchen Qu; Shaojie HanCase IVEY-9B20M052-EEntrepreneurship, StrategyTop Cloud-Agri Technology Co., Ltd. (TPYN) was a Chinese high-tech company serving the agricultural industry. By implementing a digital business model, TPYN transformed from a traditional business model to a digital leader in the industry. To achieve further growth and develop an innovative digital business model, the chairman of the company put forward the new concept of “open, share, integrate, and win-win.” This concept presented not only a ra...Starting at €8.20