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Investing in a Unicorn: The Case of Luckin Coffee Gone Rogue
Andrea Santiago; Fernando Martin Roxas; Maria Theresa ManalacCase IVEY-9B21N001-EFinanceLuckin Coffee Inc. (Luckin), an emerging growth firm that aimed to become the market leader in the coffee industry in China, had quickly grabbed market share by using freebies and discounts to entice cost-conscious Chinese consumers to try its products. Luckin sold its coffee and snacks through a proprietary mobile app, and customers either picked up their orders from strategically located stores or had them delivered. By the end of 2019, Luckin ...Starting at €8.20
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Can Multiunit Organizations Remain Agile as They Grow
Sandino, TatianaCase HBS-119067-EAccounting and ControlStarting at €8.20
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Whole Foods under Amazon, Teaching Note
Campbell, Dennis; Sandino, Tatiana; Thomas, KyleTeaching Note HBS-119080-EAccounting and ControlTeaching note for case 118074.Starting at €0.00
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Cubo Modular Inc.: Managing Demand for Bamboo Houses
Andrea Santiago; Al Rosenbloom; Fernando Martin RoxasCase IVEY-W25411-EMarketingCUBO Modular Inc. (CUBO) was a start-up social enterprise in the Philippines that emerged shortly after its chief executive officer, Earl Forlales, received a substantial cash award for besting 1,200 entries in a competition. The concept behind Forlales’sStarting at €8.20
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Sustaining Corporate Culture in a Growing Organization
Campbell, Dennis; Sandino, TatianaCase HBS-119109-EAccounting and ControlAn organization's culture can be a significant source of sustainable competitive advantage. For the organization, it can attract job candidates who fit and align employees working in different teams around common goals. For employees, a strong culture can generate pride, satisfaction, and purpose. However, a strong organizational culture can easily decay with a company's growth as new employees join the firm and business units develop cultures of...Starting at €8.20