This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Microsoft Azure and the Cloud Wars (B)
Wu, Andy; Higgins, MattCase HBS-724434-EStrategyBy 2023, the global market for cloud infrastructure had consolidated into a three-horse race. As of Q4 2022, Amazon, Microsoft, and Google collectively accounted for 66% of the global market. AWS had a market share of 33%, Microsoft Azure had 23%, and Google Cloud had 11%. The global market for cloud services, valued at over $550 billion in 2023, was projected to grow at an annual rate of 15-20%, reaching over 2 billion by 2030. Though the grow...Starting at €5.74
-
Investing in a Unicorn: The Case of Luckin Coffee Gone Rogue
Andrea Santiago; Fernando Martin Roxas; Maria Theresa ManalacCase IVEY-9B21N001-EFinanceLuckin Coffee Inc. (Luckin), an emerging growth firm that aimed to become the market leader in the coffee industry in China, had quickly grabbed market share by using freebies and discounts to entice cost-conscious Chinese consumers to try its products. Luckin sold its coffee and snacks through a proprietary mobile app, and customers either picked up their orders from strategically located stores or had them delivered. By the end of 2019, Luckin ...Starting at €8.20
-
Cisco Systems and OpenDNS: Strategic Integration (B)
Wu, Andy; Wang, DavidCase HBS-720466-EStrategyWith more than 72,000 employees and revenues approaching the $50B mark, Cisco Systems is one of the largest information technology and networking firms globally. As the company grew and expanded into different lines of businesses, Cisco consistently lookeStarting at €5.74
-
Cubo Modular Inc.: Managing Demand for Bamboo Houses
Andrea Santiago; Al Rosenbloom; Fernando Martin RoxasCase IVEY-W25411-EMarketingCUBO Modular Inc. (CUBO) was a start-up social enterprise in the Philippines that emerged shortly after its chief executive officer, Earl Forlales, received a substantial cash award for besting 1,200 entries in a competition. The concept behind Forlales’sStarting at €8.20