This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Enman Oil, Inc. (E)
Hawkins, David F.Case HBS-111046-EAccounting and ControlCompany pursues ways to reduce its debt to equity ratio by resorting to off balance sheet debt transactions.Starting at €5.74
-
Cosmeticos de Espana, S.A. (E)
Hawkins, David F.Case HBS-111119-EAccounting and ControlSpanish parent company must decide on the Euro/BsF exchange rate to translate its Venezuelan subsidiary's financial statements into Euros.Starting at €5.74
-
Cosm ticos de Espa a, S.A. (A) (B) (C) (D) (E) (F), Teaching Note
Hawkins, David F.Teaching Note HBS-112053-EAccounting and ControlTeaching Note for 111-019, 111-020, 111-021, 111-030, and 111-119.Starting at €0.00
-
MorphoSys AG: The Evolution of a Biotechnology Business Model
Pisano, Gary P.; Johnson, Ryan; Knoop, Carin-IsabelCase HBS-611046-EService and Operations ManagementIn the biotech world, the 18-year-old Munich-based company MorphoSys was a rarity: it was profitable. The company achieved this profitability not by developing and selling its own drugs, but by licensing access to its proprietary library of human antibodies. Recently, the company decided to deviate from this model, and attempt to develop its own proprietary products. The case allows analysis of "license vs. vertically integrate" business model de...Starting at €8.20
-
Marine Harvest: Leading Salmon Aquaculture
Bell, David E.; Johnson, RyanCase HBS-512042-ETo maximize their effectiveness, color cases should be printed in color. Marine Harvest has the leading position in salmon aquaculture. Aquaculture is very much a growth business, many believing it could play a major role in solving the world's growing need for protein. The CEO is considering three alternatives for taking advantage of his firm's dominant position. Expand production in Chile, produce value-added salmon products, or backward-integr...Starting at €8.20
-
Colgate-Palmolive: Staying Ahead in Oral Care
Henderson, Rebecca M.; Johnson, RyanCase HBS-311120-EStrategyIn 2011, Colgate-Palmolive (Colgate) was the global leader in oral care, with a dominant market share lead in toothpaste and a growing presence in toothbrushes and mouthwash. However, the firm faced stiff competition with perennial rivals P&G increasing tStarting at €8.20
-
Procter & Gamble: Marketing Capabilities
Henderson, Rebecca M.; Johnson, RyanCase HBS-311117-EMarketingP&G had become known and recognized as a marketing machine. It was the largest advertiser in the world, with 2010 spending of $8.68 billion. From the company's early exploitation of broadcast media (radio and television) for its soap products to more receStarting at €8.20
-
Procter & Gamble: capacidades de mercadeo
Henderson, Rebecca M.; Johnson, RyanCase HBS-314S04MarketingP & G se había convertido en conocido y reconocido como una máquina de marketing. Fue el mayor anunciante en el mundo, con el año 2010 el gasto de $ 8,68 mil millones. Desde temprana explotación de la compañía de medios de difusión (radio y televisión) para sus productos de jabón a más recientes experimentos en los medios digitales para la marca de la higiene de sus hombres de Old Spice, P & G era un vendedor experimentado una fuerte investigació...Starting at €8.20
-
Home Depot and Interconnected Retail
Alvarez, Jose B.; Ton, Zeynep; Johnson, RyanCase HBS-512036-EIn November 2011, just days before the holiday shopping rush, the senior leadership team of The Home Depot, Inc., (Home Depot), the world's largest home improvement chain, discussed how best to navigate the new interconnected world of retail. Retailers across the board faced a rapidly changing environment with the growing acceptance of on-line retailing that empowered customers by providing greater price transparency and more options. Marketing c...Starting at €8.20
-
Home Depot and Interconnected Retail (Spanish Version)
Alvarez, Jose B.; Ton, Zeynep; Johnson, RyanCase HBS-518S06Knowledge and CommunicationEn noviembre de 2011, pocos días antes de la fiebre de compras navideñas, el equipo de liderazgo senior de The Home Depot, Inc., (Home Depot), la mayor cadena de mejoras para el hogar del mundo, discute la mejor manera de navegar por el nuevo mundo interconectado de venta al por menor. Las tiendas de toda la junta se enfrentaron a un entorno que cambia rápidamente con la creciente aceptación de la venta minorista en línea que los clientes faculta...Starting at €8.20