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Smaart Home Furniture Adding Value by Adding Services - Teaching Note
Vidya Suresh; M SelvalakshmiTeaching Note IVEY-8B19M090-EStrategyTeaching note for product 9B19M090.Starting at €0.00
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Smaart Home Furniture: Adding Value by Adding Services
Vidya Suresh; M SelvalakshmiCase IVEY-9B19M090-EEntrepreneurship, StrategyIn 2016, the founder and managing director of Smaart Home Furniture, a furniture manufacturer in southern India, faced a dilemma. Although the business remained profitable, it was facing stiff competition from local players, branded and non-branded playerStarting at €8.20
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Hope Medicals: A Retail Pharmacy Treading between Brick and Click - Teaching Note
Zhichuan (Frank) Li; Choudhary Wajahat Naeem Azmi; M Selvalakshmi; P MUTHARASI; Janey ZhangTeaching Note IVEY-W34714-EAccounting and Control, FinanceTeaching note for product W34713.Starting at €0.00
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Hope Medicals: A Retail Pharmacy Treading between Brick and Click
Choudhary Wajahat Naeem Azmi; Zhichuan (Frank) Li; M Selvalakshmi; P MUTHARASI; Janey ZhangCase IVEY-W34713-EAccounting and Control, FinanceHope Medicals owner, Shiva Aruguman, was considering entering the online pharmacy market. Hope Medicals was a local pharmacy in Madurai, India’s Tamil Nadu state, and Aruguman was at a strategic crossroads—he had to decide whether to expand into the online pharmacy market. With the challenges (financial and non-financial) of integrating the “brick” and “click” modes of his pharmacy business, Aruguman had to conduct an analysis based on capital bu...Starting at €8.20