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e-Types A/S, Teaching Note
Austin, Robert D.Teaching Note HBS-609108-EService and Operations ManagementTeaching Note for [606118].Starting at €0.00
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Away: Scaling a DTC Travel Brand
Avery, Jill; Fuller, Joseph B.Case HBS-520051-EMarketingAway, a direct-to-consumer, digital native e-commerce seller of travel luggage, is debating how to invest its latest round of venture funding. How quickly could and should Away scale and what were the most promising growth trajectories to maximize its potential? Three decisions face the founders. Should Away continue to invest in driving growth in suitcases and other travel bags or was it time to begin to expand into other adjacent travel categor...Starting at €8.20
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Secom: Managing Information Security in a Risky World
McFarlan, F. Warren; Austin, Robert D.Case HBS-308015-EInformation TechnologiesExamines the type of security that is appropriate for an Internet company to have on its site. Focuses on a 20-person electronic e-commerce company trying to decide what parts of the information security product line they should acquire from the largest sStarting at €8.20
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Denial of Service Attack (Spanish version)
Austin, Robert D.; Leibrock, Larry; Murray, AlanCase HBS-603S06Service and Operations ManagementDescribes a new CIO trying to manage a denial of service (DOS) attack against his e-retailing business. The attack and its aftermath provide students an opportunity to discuss the business issues that are interwoven with computer security issues.Starting at €8.20
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Wellthy: The Economics of Caring
Trelstad, Brian; Fuller, Joseph B.Case HBS-320028-EKnowledge and CommunicationIn 2014, Lindsay Jurist-Rosner (MBA '09) founded Wellthy, a B2C business that coordinates care for working professionals seeking help to support loved ones with chronic diseases or aging parents. With personal experience as a young professional providing care for her mother, Jurist-Rosner spotted an opportunity, given the long-term demographic trends in the United States. As she raised capital, built out a technology platform and recruited a team...Starting at €8.20
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Ford Motor Co.: Supply Chain Strategy
Austin, Robert D.Case HBS-699198-EService and Operations ManagementDescribes Ford's examination of its supply chain to evaluate whether the company should "virtually integrate" on the Dell Computers model.Starting at €8.20
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IBM's Decade of Transformation: Uniting Vision and Values (Spanish Version)
Applegate, Lynda M.; Austin, Robert D.; Heckscher, Charles C.; Michael, Boniface; Collins, ElizabethCase HBS-811S18Leadership and People ManagementComplementa el caso (A). Un resumen no está disponible para este producto.Starting at €8.20
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Supply Chain Strategy (Spanish version)
Austin, Robert D.Case HBS-603S19Service and Operations ManagementDescribes Ford's examination of its supply chain to evaluate whether the company should "virtually integrate" on the Dell Computers model.Starting at €8.20
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Epilogue
Austin, Robert D.; Nolan, Richard L.; O'Donnell, ShannonBook Chapter HBS-1019BC-EInformation TechnologiesIT has changed not only the way we work and conduct business, but also how we (and our customers) play, how we consume, and how we educate our next generations. And yet the IT phenomenon, so evident in the expenditures of every organization, has not yet achieved management attention equal to other areas, such as finance, marketing, operations, and human resources. The main problem according to the authors is the absence of systematic frameworks t...Starting at €8.20
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Accidental Innovation
Austin, Robert D.; Devin, Lee; Sullivan, ErinCase HBS-607082-EService and Operations ManagementDescribes the role accident has historically played in invention and discovery, and raises questions about the importance of variation in business innovation processes.Starting at €8.20