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Meridian Systems
Cespedes, Frank V.; Roberts, Michael J.Case HBS-918533-EEntrepreneurshipThe Meridian Systems case focuses on a start-up in the restaurant point of sale (POS) systems market. In early 2018, Meridian is getting ready to roll out a POS system based on a new technology-a tablet-based, Wi-Fi-enabled POS system (the "tablet" system, or GingerSnap). This product has a far lower price point than Meridian's existing terminal-based system does. It also has a different target customer. The company's leadership is thus faced wit...Starting at €8.20
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Standardization and Innovation, The Adventures of an IT Leader, Teaching Note
Austin, Robert D.; Nolan, Richard L.; O'Donnell, ShannonTeaching Note HBS-5507-EInformation Technologies"The Adventures of an IT Leader" invites readers to "walk in the shoes" of a new CIO, Jim Barton, as he spends a difficult year learning effective information technology leadership, sidestepping the pitfalls that make the CIO job the most volatile, high-turnover job in the business. This chapter addresses the problem of proliferating IT technologies.Infrastructure complexity increases the cost of overhead and the demand for IT support; it increas...Starting at €0.00
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ERP and Web-enabled IT (Spanish version)
Nolan, Richard L.; Porter, Kelley; Akers, ChristinaCase HBS-302S26Information TechnologiesIn a seven-year process, Cisco built its strategic I-Net. Beginning in 1994, Cisco completely replaced its back-office legacy systems. At that time, the company standardized Internet protocols. In addition, the company shifted strategic focus from IT back-office applications to front-office applications. After ERP (enterprise resource planning), the company spent the next two years electronically connecting with customers. A rewritten version of ...Starting at €8.20
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Information Technology System That Couldn't Deliver (HBR Case Study and Commentary)
Reimus, Byron; Sims, James K.; May, Thornton; Nolan, Richard L.; Distefano, Robert A.; King, JohnArticle HBS-97308-EInformation TechnologiesDiana Sullivan, CEO of Lenox Insurance, thought she had done her job when, after three years of hard work, she had delivered Lifexpress on time and on budget. A sophisticated computer-aided system, it enabled Lenox's 10,000-plus agents to do everything from establish a prospect's financial profile, to select the most appropriate products from the company's myriad policies, to generate all the paperwork needed to close a sale. But now Sullivan's b...Starting at €8.20
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Novell (A): When an Activist Hedge Fund Came Calling on the Board
Nolan, Richard L.Case HBS-916404-ENo corporation and its board of directors is immune to a disruptive shareholder activist attack. The Novell (A) and (B) cases take students through a shareholder activist attack and its aftermath -- a saga that spanned 5 years. The cases outline the activist playbook in conducting an attack, the board's response, and key decisions that must be made.Starting at €8.20
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Novell (B): Board of Directors Aftermath of Hedge Fund Attack
Nolan, Richard L.Case HBS-916405-ESupplement to case 916404. No corporation and its board of directors is immune to a disruptive shareholder activist attack. The Novell (A) and (B) cases take students through a shareholder activist attack and its aftermath-a saga that spanned 5 years. The cases outline the activist playbook in conducting an attack, the board's response, and key decisions that must be made.Starting at €5.74
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FormPrint Ortho500
Cespedes, Frank V.; Zalosh, AlisaCase HBS-915535-EMarketingThe Senior Vice President of FormPrint's Medical Products business unit is considering issues raised by the upcoming introduction of a new 3D printing system, the Ortho500, which could print custom exoskeletal orthopedic splints, braces, and casts that conformed to a patient's body. The potential market extended beyond large urban hospitals (the Ortho's existing market) to high-volume outpatient offices in the U.S., with a long-term goal of expan...Starting at €8.20
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FormPrint Ortho500 (Spanish version)
Cespedes, Frank V.; Zalosh, AlisaCase HBS-916S11MarketingThe Senior Vice President of FormPrint's Medical Products business unit is considering issues raised by the upcoming introduction of a new 3D printing system, the Ortho500, which could print custom exoskeletal orthopedic splints, braces, and casts that conformed to a patient's body. The potential market extended beyond large urban hospitals (the Ortho's existing market) to high-volume outpatient offices in the U.S., with a long-term goal of expan...Starting at €8.20
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Cola Wars: Going Global
Cespedes, Frank V.Case HBS-709451-EStrategyThis case is meant to be used in conjunction with the extant "Cola Wars" case studies. It outlines the global positions of Pepsi and Coca-Cola as of 2008 in the soft drink market, and then provides an overview of their competitive situations in three markets: Mexico, China, and India. The case raises the issue of whether any or all of these markets are a) structurally attractive for soft drink firms, and b) if so, how can Pepsi best "catch-up" wi...Starting at €8.20
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Chapter Seventeen: Innovation
Austin, Robert D.; Nolan, Richard L.; O'Donnell, ShannonBook Chapter HBS-1016BC-EInformation Technologies"The Adventures of an IT Leader" invites readers to "walk in the shoes" of Jim Barton, the new CIO of the fictional IVK Corporation, as he spends a difficult year learning effective information technology leadership, sidestepping the pitfalls that make the CIO job the most volatile, high-turnover job in the business. This chapter reflects on how technology can be used to enhance an organization's innovative capabilities, and the comparison of pla...Starting at €8.20