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Christine Lagarde (B): Being a Public Servant
Battilana, Julie; Knoop, Carin-IsabelCase HBS-419018-ELeadership and People ManagementThis case covers the career of Christine Lagarde from 2005 to 2011 after she joins the French Government. After serving several grueling years as Finance Minister during the financial crisis that started in 2007/2008, she is being considered as the next Managing Director of the International Monetary Fund (IMF). As the first female head of the IMF, she would lead a very complex, 187-member organization typically run by economists. The ability to ...Starting at €5.74
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Michael Phelps: "It's Okay to Not Be Okay"
Groysberg, Boris; Knoop, Carin-Isabel; Norris, MichaelCase HBS-421044-ELeadership and People ManagementIn 2020, Michael Phelps, the most decorated Olympian of all time, with 28 medals in various swimming events, was now retired. As he looked back on his 20+ year athletic career, he considered what had gone into making him the greatest of all time-the highs and lows, successes and struggles. He had lived with mental health issues for much of his life, going public with his struggles in 2015, when he talked about his depression and suicidal thoughts...Starting at €8.20
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E-Commerce Analytics for CPG Firms (A): Estimating Sales
Israeli, Ayelet; Lisitsyn, Fedor TedCase HBS-521078-EMarketingThe E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data chStarting at €8.20
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E-Commerce Analytics for CPG Firms(C): Free Delivery Terms
Israeli, Ayelet; Lisitsyn, Fedor TedCase HBS-521080-EMarketingThe E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data chStarting at €5.74
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THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)
Avery, Jill; Israeli, Ayelet; von Maur, EmmaCase HBS-521070-EMarketingTHE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women's fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on her style preferences, size, and budget. When a woman downloaded THE YES app, she embarked upon an interactive shopping journey that leveraged a fun, easy, gamified user experience ...Starting at €8.20
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E-Commerce Analytics for CPG Firms (B): Optimizing Assortment for a New Retailer
Israeli, Ayelet; Lisitsyn, Fedor TedCase HBS-521079-EMarketingThe E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data chStarting at €5.74
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THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI), Teaching Note
Israeli, Ayelet; Avery, JillTeaching Note HBS-521097-EMarketingTeaching note for case 521070.Starting at €0.00
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Monsanto: Helping Farmers Feed the World
Bell, David E.; Knoop, Carin-Isabel; Shelman, MaryCase HBS-510025-EStrategyMonsanto has led the effort to bring biotechnology to bear on food production. Through some management missteps and consumer resistance the company had difficulties in its early years. But since Hugh Grant became CEO the picture has brightened with widespread adoption of the company's products. This case focuses on the company's product pipeline and the galvanizing effect of the CEO's promise to substantially improve global food production by 203...Starting at €8.20
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Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
Avery, Jill; Israeli, AyeletCase HBS-519011-EMarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a valuation of $200 million and debating changes to them that will allow th...Starting at €8.20
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Monsanto: ayudando a los agricultores a alimentar el mundo
Bell, David E.; Knoop, Carin-Isabel; Shelman, MaryCase HBS-515S23StrategyMonsanto ha dirigido los esfuerzos para traer la biotecnología para influir en la producción de alimentos. A través de algunos errores de manejo y resistencia de los consumidores a la compañía tuvo dificultades en sus primeros años. Pero ya que Hugh Grant se convirtió en CEO de la imagen se ha iluminado con la adopción generalizada de los productos de la compañía. Este caso se centra en la cartera de productos de la compañía y el efecto de galvan...Starting at €8.20