This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
West Bengal Assembly Election 2021: The Competitive Marketing Strategies at Play
Jaydeep MukherjeeCase IVEY-W25425-EMarketingThe elections for India’s 294-seat West Bengal (Bengal) Legislative Assembly were due to be held sometime in April–May 2021. The All India Trinamool Congress (TMC), which had been in power in the state since 2011, faced a tough challenge from the BharatiyStarting at €8.20
-
JMD Oils: Deciding on a Growth Strategy
Sakhhi Chhabra; Jaydeep MukherjeeCase IVEY-9B15M055-EEntrepreneurship, StrategyThe director of JMD Oils, an edible oils firm, is considering the strategic options to drive his company to the next level of sales and profitability. The business has been showing a steady performance, but he feels that it could improve substantially. To increase profits, the director could increase sales volumes or increase gross margins. An increase in volume could be achieved by increasing the geographical footprint, which would require setti...Starting at €8.20
-
Miles Everson at PricewaterhouseCoopers
Eccles, Robert G.; Lane, DavidCase HBS-410062-ELeadership and People ManagementMiles Everson, a partner at PricewaterhouseCoopers (PwC), is the Global Engagement Partner (GEP) for a large U.S. financial institution and about to take over this role for a much larger global financial institution. The GEP role is a critical one at PwC. GEPs have responsibility for the firm's largest and most important clients. They must manage a vast external network of client employees and an equally vast internal network of the firm's employ...Starting at €8.20
-
Mayhem on Madison (B)
Kohn, A. Eugene; Lane, DavidCase HBS-208102-EFinanceExplains the approvals and construction process for a building to be constructed against neighborhood opposition above an operating bank branch in New York City.Starting at €5.74
-
Global Knowledge Management at Danone (A) (Abridged)
Edmondson, Amy C.; Lane, DavidCase HBS-613003-EService and Operations ManagementThis case explores French consumer goods company Danone's novel approach to knowledge management. In 2007, Human Resource Chief (Executive Vice President) Franck Mougin assessed the company's knowledge-sharing tools and considers his options going forward. Through informal knowledge marketplaces and sharing networks, Danone had helped managers connect with each other and share good practices peer-to-peer, rather than relying on traditional hierar...Starting at €8.20
-
Leosb: The Distribution Channel Decision
Jaydeep MukherjeeCase IVEY-W32063-EMarketing, StrategyThe managing director of Leosb Private Limited has to select a distribution channel for his factory-produced roti (a flat bread popular in India) in the city of Hyderabad, a large metropolitan city in India. In July 2022, he considered the best distribution channel, which would offer access to retail consumers, and be cost effective, easy to scale, and expandable to related product categories. His options were using one or more distributors, sell...Starting at €8.20
-
High Wire Act: Credit Suisse and Contingent Capital, Teaching Plan
Rose, Clayton; Lane, DavidTeaching Note HBS-313048-EThis teaching plan is designed to be used in conjunction with the case "High Wire Act: Credit Suisse and Contingent Capital," (A) and (B), HBS Nos. 312-007 and 312-008, to help faculty deepen student comprehension of business issues and energize classroom discussion.Starting at €0.00
-
Citibank India Credit Cards: Strategy for Profitable Growth
Jaydeep Mukherjee; Sanket KawdeCase IVEY-9B14A016-EMarketing, StrategyThe target market of Citibank cards in India was aligned with the profitability objectives of the company. However, if it continued with its current strategy, it faced the risk of being a niche player in a growing market and losing the profit potential from other segments and geographies in the near future. The CEO needed to reconsider the target market and finalize a marketing strategy in the face of the changing composition of the marketplace, ...Starting at €8.20
-
SmartMoney: Digital Payments Strategy in India
Jaydeep Mukherjee; Anup AgrawalCase IVEY-9B20A007-EEntrepreneurship, Marketing, StrategyOn March 25, 2019, the head of business growth for SmartMoney, owned by the Indian conglomerate Smart Industries Limited, was expected by his company’s management team to propose a strategy for capturing 10 per cent of India’s digital payments market in financial year 2019–20. He knew that the market was vast and fragmented and that he was working with a platform business, where fast mobilization was a key factor. SmartMoney already had market pr...Starting at €8.20
-
Chrysler Fiat 2009
Harreld, J. Bruce; Marshall, Paul W.; Lane, DavidCase HBS-811030-EEntrepreneurshipIn spring 2009, Chrysler entered a prepackaged bankruptcy and exited 40 days later in a deal with Fiat, the U.S. Treasury, and the UAW that kept the automaker alive. Looking forward, what was necessary for Chrysler to move beyond the life support it had received? What was possible? Looking back, how should the company's restructuring be assessed?Starting at €8.20