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Gilead: Hepatitis-C Access Strategy (A)
Rangan, V. Kasturi; Rangan, Vikram; Bloom, David E.Case HBS-515025-EGilead had come up with an innovative drug for Hepatitis C, which affected 180 million people worldwide. The drug was priced at $1,000 a pill for the US market. Gilead had to decide how to price and market the pill in developing countries that bore the brunt of the disease. The company had earned accolades for its work in HIV/AIDS, where its innovative medicines now accounted for 60% of all patients on Anti-Retroviral (ARV) medicines. Much of thi...Starting at €8.20
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Gilead: Hepatitis C Access Strategy (B)
Rangan, V. KasturiCase HBS-515044-EWhile the Gilead: Hepatitis-C Access Strategy (A) case (515-025) poses questions on what the company should do with respect to hart hit countries like Egypt and India, this (B) case provides the answer. In both cases, the company chose to pursue a proactive strategy to enable access at affordable prices.Starting at €5.74
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Asda (C) (Spanish Version)
Beer, Michael; Weber, JamesCase HBS-408S38Leadership and People ManagementComplementa el caso (A).Starting at €5.74
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Equitas Microfinance (C): Advent of Regulation
Narayanan, V.G.; Rangan, V. Kasturi; Muthuram, VidhyaCase HBS-113006-ESupplement for case 510104Starting at €5.74
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Atlas-Copco (C): El episodio del conflicto
Rangan, V. KasturiCase HBS-509S23MarketingDescribe la respuesta de la empresa a otros problemas con un distribuidor.Starting at €5.74
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Gilead: Hepatitis-C Access Strategy (A) and (B), Teaching Plan
Rangan, V. KasturiTeaching Note HBS-520063-ETeaching plan for cases 515025 and 515044.Starting at €0.00
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Project Moab at Hulu
Foley, C. Fritz; Weber, JamesCase HBS-218050-EFinanceIn 2015, Elaine Paul, CFO of Hulu, and the rest of the senior leadership team, must decide if they should offer a new, advertisement-free subscription service. At the time Hulu distributed a wide variety of content including in season current programming and earned significant revenues from advertising revenues. This choice had strategic implications and required formulating a view on how the video on demand industry would evolve. It also had val...Starting at €8.20
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Massachusetts General Hospital: CABG Surgery (A) (Spanish Version)
Wheelwright, Steven C.; Weber, JamesCase HBS-604S14Service and Operations ManagementUn equipo multi-funcional en el Hospital General de Massachusetts trata de rediseñar el proceso de prestación de servicios (el "camino de la atención") para la cirugía de bypass del corazón (CABG) con el fin de estancias Acortar hospital (y costos más bajos), manteniendo / mejora de la calidad de la atención prestada .Starting at €8.20
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General Electric Plastics: Organización de la Función Comercial
Rangan, V. Kasturi; Michael, Steven C.Case HBS-505S18MarketingDescribe el rápido crecimiento de General Electric Plastics de durante la última década a un (ventas) compañía de $ 5 mil millones. Se describen las transiciones de organización de acompañamiento. La tarea es diseñar una organización de marketing para la próxima década debido a los cambios de mercado previstos.Starting at €8.20
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Paydiant
Alvarez, Jose B.; Williamson, Elizabeth C.; Weber, JamesCase HBS-511065-EMarketingTo maximize their effectiveness, color cases should be printed in color. Kevin Laracey, founder of Paydiant, needed to figure out how to launch a payment processing company with a new technology based on smart phones. Consumers had increasingly turned to electronic payment methods such as credit cards and debit cards to make purchases. Retailers, however, felt that major credit and debit card issuers had too much market power which was leading to...Starting at €8.20