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Asda (C) (Spanish Version)
Beer, Michael; Weber, JamesCase HBS-408S38Leadership and People ManagementComplementa el caso (A).Starting at €5.74
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The Incumbent's Advantage
MacMillan, Ian C.; Selden, LarryArticle HBS-R0810H-EStrategyThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. If you run a big company, you might think it's nearly impossible to grow profits organically. Think again, say MacMillan, of the University of Pennsylvania's Wharton School, and Selden, of Columbia Business School. Locked inside your firm's customer records is a we...Starting at €8.20
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La ventaja del líder de mercado
MacMillan, Ian C.; Selden, LarryArticle HBS-R0810HStrategyEste artículo incluye una vista previa de una página que resume rápidamente las ideas clave y proporciona una visión general de cómo los conceptos funcionan en la práctica, junto con sugerencias para la lectura adicional. Si ejecuta una empresa grande, se podría pensar que es casi imposible hacer crecer las ganancias de forma orgánica. Piense otra vez, decir MacMillan, de la Universidad de la Escuela Wharton de Pennsylvania, y Selden, de la Colum...Starting at €8.20
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Change with Your Customers - and Win Big (Spanish version)
MacMillan, Ian C.; Selden, LarryArticle HBS-F0812BService and Operations ManagementDownturns naturally reshape customers' needs. While competitors mindlessly cut costs, you should divide your customer base into new segments, whose emerging needs you can serve - and invest in - profitably. You'll increase market share and market capitalization.Starting at €8.20
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Change with Your Customers - and Win Big
MacMillan, Ian C.; Selden, LarryArticle HBS-F0812B-EService and Operations ManagementDownturns naturally reshape customers' needs. While competitors mindlessly cut costs, you should divide your customer base into new segments, whose emerging needs you can serve - and invest in - profitably. You'll increase market share and market capitalization.Starting at €8.20
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Project Moab at Hulu
Foley, C. Fritz; Weber, JamesCase HBS-218050-EFinanceIn 2015, Elaine Paul, CFO of Hulu, and the rest of the senior leadership team, must decide if they should offer a new, advertisement-free subscription service. At the time Hulu distributed a wide variety of content including in season current programming and earned significant revenues from advertising revenues. This choice had strategic implications and required formulating a view on how the video on demand industry would evolve. It also had val...Starting at €8.20
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How to Get Ecosystem Buy-In
Ihrig, Martin; MacMillan, Ian C.Article HBS-R1702G-EIn many industries today--including aerospace, electronics, chemicals, software, global construction, global investment and commercial banking, and international manufacturing--even simple product or service innovations can become complicated, because so many companies now operate in ecosystems made up of powerful and highly interconnected stakeholders. That means you can't focus exclusively on the customer and yourself: You need value propositio...Starting at €8.20
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Massachusetts General Hospital: CABG Surgery (A) (Spanish Version)
Wheelwright, Steven C.; Weber, JamesCase HBS-604S14Service and Operations ManagementUn equipo multi-funcional en el Hospital General de Massachusetts trata de rediseñar el proceso de prestación de servicios (el "camino de la atención") para la cirugía de bypass del corazón (CABG) con el fin de estancias Acortar hospital (y costos más bajos), manteniendo / mejora de la calidad de la atención prestada .Starting at €8.20
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How to Get Unstuck (Spanish version)
McGrath, Rita Gunther; MacMillan, Ian C.Article HBS-F0905ALeadership and People ManagementTwo professors who have studied how leaders regain momentum in uncertain times suggest four ways to get your employees to face their fear, outrun hesitant competitors, and seize advantage.Starting at €8.20
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How Vulnerable Is Your Business to Consumer Debt
Jarvis, William; MacMillan, Ian C.Article HBS-R0910H-EToday's sky-high personal debt levels portend a freeze in consumer spending and a rise in defaults. They could threaten your company - even if you don't sell to consumers. Two experts explain how to calculate your firm's risk. Of all the management tasks that were bungled in the period leading up to the global recession of 2008--2009, none was bungled more egregiously than the management of risk. This HBR Spotlight attempts to untangle the reaso...Starting at €8.20