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E-Cigarettes: Marketing Versus Public Health
Quelch, John A.; Rodriguez, MargaretCase HBS-514059-EMarketingTo maximize their effectiveness, color cases should be printed in color. Electronic cigarettes (e-cigarettes) were heralded by some as a healthcare game changer, enabling smokers to switch to a new product which carried lower risk of cancer. However, there were concerns about the public health risk of e-cigarettes, particularly the chance that teens would easily develop nicotine addictions from smoking the fruit-flavored products. Manufacturers a...Starting at €8.20
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E-cigarettes: Marketing Versus Public Health, Teaching Note
Quelch, John A.Teaching Note HBS-514108-EMarketingTeaching Note for 514059.Starting at €0.00
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Accounting for Business Combinations: Acquisition Method
Hawkins, David F.; Martinez-Jerez, F. AsisCase HBS-108067-EAccounting and ControlA technical note reviewing business combinations and Goodwill accounting, under the Statement of Financial Accounting Standards, No. 141R.Starting at €8.20
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Lifefont: The Case for RetailDriver, Teaching Note
Martinez-Jerez, F. AsisTeaching Note HBS-107067-ETeaching note to (106-005).Starting at €0.00
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Emergia: Driving Profitability on Help Desk Contracts, Teaching Note
Martinez-Jerez, F. AsisTeaching Note HBS-111108-EFinanceTeaching Note for#111-048.Starting at €0.00
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Infosys' Relationship Scorecard: Measuring Transformational Partnerships, Teaching Note
Martinez-Jerez, F. AsisTeaching Note HBS-109007-ETeaching Note for [109006].Starting at €0.00
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Gucci Group: Freedom within the Framework, Teaching Note
Martinez-Jerez, F. AsisTeaching Note HBS-111111-EAccounting and ControlTeaching Note for 109079.Starting at €0.00
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The Boundaries of Customer Information Systems: Limiting Management Awareness of Strategic Opportunities
Martinez-Jerez, F. AsisTeaching Note HBS-111102-EAccounting and ControlNo abstract available.Starting at €0.00
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Liza Davis and the Bargain Hunting Customer, Teaching Note
Martinez-Jerez, F. AsisTeaching Note HBS-114014-EAccounting and ControlTeaching Note for 114014.Starting at €0.00
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Multiasistencia: Redefining the Relationship with Its Service Professionals, Teaching Note
Martinez-Jerez, F. AsisTeaching Note HBS-114010-EAccounting and ControlTeaching Note for 113143.Starting at €0.00