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Rural Taobao: Alibaba's Expansion into Rural E-Commerce
Khanna, Tarun; Allen, Ryan; Frost, Adam; Koo, WesleyCase HBS-719433-EStrategyAlibaba's Rural Taobao initiative had been launched in 2014 as a public service initiative to increase e-commerce adoption in China's remote rural areas. In the first two iterations of the initiative, dubbed "1.0" and "2.0", Alibaba had partnered with local businesses and young returnees to operate village stations. Village stations served as logistical and educational hubs to help villagers make online purchases. Despite significant growth in sa...Starting at €8.20
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How Private Equity Firms Hire CEOs
Harvard Business ReviewArticle HBS-F1606A-EAlthough a typical public company director might help hire a CEO a few times in a career, PE executives hire multiple CEOs each year. To tap this expertise, Jeffrey Cohn, of the executive search firm DHR International, and J.P. Flaum, of the consulting firm Green Peak Partners, surveyed and interviewed the managing partners of 32 private equity firms about their CEO search process. They drew five conclusions: (1) Experience is overrated; someone ...Starting at €8.20
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Recruiting
Cappelli, Peter; Harvard Business Review; Holmes, Dane E.Article HBS-R1903B-ELeadership and People ManagementBusinesses have never done as much hiring as they do today and never done a worse job of it, says Peter Cappelli of Wharton in "Your Approach to Hiring Is All Wrong." Much of the process is outsourced to companies such as Randstad, Manpower, and Adecco, which in turn use subcontractors to scour LinkedIn and social media for potential candidates. When applications come--always electronically--software sifts through them for keywords that hiring ma...Starting at €8.20
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How to Keep Complaints from Spreading
Harvard Business ReviewArticle HBS-F2003A-EMarketingPosts containing intense emotions were more likely than others to spread. Strong ties between a post's author and the community drove contagion, as did linguistic similarities. Companies should respond to negative posts, and fast; the worst thing a firm can do is ignore an unhappy customer. Apologies and requests to switch to a private channel lowered virality, as long as they were communicated right away. But offering compensation early on had ...Starting at €8.20
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When Scandal Engulfs a Celebrity Endorser
Harvard Business ReviewArticle HBS-F1903A-EMarketingResearch has shown that firms tend to suffer financially when a celebrity endorser becomes mired in a scandal, but the literature to date has offered little practical guidance. A new study, involving 128 incidents that generated negative publicity, finds that firms taking no action after an event--the path most follow--generally do poorly. Its authors also discovered a surprise: Companies that engage with a situation and handle it well don't just...Starting at €8.20
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Aadhaar: From Voluntary to Mandatory
Khanna, Tarun; Raina, Anjali; Chawla, RachnaCase HBS-717512-EStrategyApproximately 1.1 billion residents of India (99% of the population) had a unique biometric identity-Aadhaar-by 2017. In six years, the Unique Identification Authority of India (UIDAI) had achieved an unprecedented milestone in emerging and developed markets. The stated objective was to create a corruption-proof social security infrastructure that enables the disenfranchised to access benefits without any diversion to middlemen and unscrupulous e...Starting at €8.20
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A Novel Way to Boost Client Satisfaction
Harvard Business ReviewArticle HBS-F1902A-EService and Operations ManagementResearchers have learned to mine a unique set of data that serves as a slow-motion replay of how an organization and its people function: the company's e-mail. Although e-mail analysis has largely focused on internal communications, a new study uses it to examine how employees interact with clients. Researchers studied the e-mail behaviors of teams working with key client accounts at a global professional services firm. Each month during the stud...Starting at €8.20
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Sex, Drugs, and Rock 'n Roll: The MTV Approach to Tackling HIV/AIDS
Khanna, Tarun; Bloom, Sonali R.; Bloom, David E.Case HBS-709429-EThis case explores the role that MTV, with its heavy diet of music and general youth-oriented media content, plays in spreading public-service messaging to contain the scourge of HIV/AIDS worldwide. There is a focus especially on its efforts in several emerging markets, particularly the parts of Africa that have a heavy disease incidence. MTV has developed a DNA of public service announcements that it claims are of central relevance to its high-r...Starting at €8.20
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Sex, Drugs, and Rock 'n Roll: The MTV Approach to Tackling HIV/AIDS, Teaching Note
Khanna, Tarun; Bloom, David E.; Bloom, Sonali R.Teaching Note HBS-709454-ETeaching Note for [709429].Starting at €0.00
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Why Soliciting Donations at the Cash Register Can Backfire
Harvard Business ReviewArticle HBS-F2002A-EMarketingPhilanthropic organizations rely heavily on point-of-sale solicitations--but a new series of studies shows that consumers often react negatively, perceiving the request as a violation of their social contract with the retailer. This can lead to diminished satisfaction and a decreased likelihood of revisiting and recommending the store. The researchers outline several strategies for inspiring customers to donate while minimizing the risk of a back...Starting at €8.20