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Google Cloud Platform: Cloud Storage
Lichtendahl, Kenneth C. Jr.; Andrasko, Joe; Boatright, BenjaminTechnical Note DARDEN-QA-0941-EDecision AnalysisGoogle Cloud Platform (GCP) offers Cloud Storage, a popular cloud computing resource for data storage. This note provides information about uploading data to Cloud Storage, creating BigQuery tables from data found in Cloud Storage, previewing files in Cloud Storage, and sharing Cloud Storage buckets.Starting at €8.20
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FanShop
Lichtendahl, Kenneth C. Jr.; Andrasko, Joe; Boatright, BenjaminExercise DARDEN-QA-0887-EDecision AnalysisThis exercise explores customer transaction data generated from a business owner's website and illustrates the added benefit of basic data analytics practices used to uncover business insights. Students discover the business's purchase trends when they answer the provided questions by writing SQL queries. The questions guide students to determine which product offerings the business should promote and which customer segments to target. Additional...Starting at €8.20
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Google Cloud Platform: BigQuery
Lichtendahl, Kenneth C. Jr.; Andrasko, Joe; Boatright, BenjaminTechnical Note DARDEN-QA-0929-EDecision AnalysisGoogle Cloud Platform (GCP) offers a popular cloud computing resource for writing Structured Query Language (SQL) queries. The resource is called BigQuery. This note provides step-by-step information about accessing BigQuery and using it to upload and explore data. It also includes a quick-start guide.Starting at €8.20
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Introduction to Tableau
Lichtendahl, Kenneth C. Jr.; Andrasko, Joe; Boatright, BenjaminTechnical Note DARDEN-QA-0940-EDecision AnalysisTableau is a powerful visualization software that supports the data analysis process. The program allows users to create custom visualizations from datasets of all sizes and types using a simple drag-and-drop interface. This note introduces new users to Tableau by providing guidance on connecting to data, exploring the interface, and creating a number of common visualizations.Starting at €8.20
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DIY Zillow
Lichtendahl, Kenneth C. Jr.; Boatright, Benjamin; Andrasko, JoeCase DARDEN-QA-0931-EDecision AnalysisThis case examines a realtor’s attempt to improve an online residential real estate website’s mapping and home estimation features. With the help of a data scientist, the two professionals work to create an interactive map that provides greater filtering capabilities and improved school boundary views, allowing clients to easily locate homes in their desired school districts. In addition to the visualization enhancements, they also build a simple...Starting at €8.20
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Logistic Regression: Modeling with StatTools
Lichtendahl, Kenneth C. Jr.; Andrasko, Joe; Boatright, BenjaminTechnical Note DARDEN-QA-0945-EDecision AnalysisLogistic regression is a modeling technique often used to predict a binary variable—a variable coded as 1 if an event of interest occurs (e.g., a borrower defaults on a loan) and coded as 0 otherwise. This note details how logistic regression applies the logistic function to generate a probability forecast for a binary event. It also includes an example of how to fit a logistic regression model to loan default data using StatTools (an Excel add-i...Starting at €8.20
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Wangxiang Group: A Chinese Company's Global Strategy, Teaching Note
McFarlan, F. Warren; Abrami, Regina; Kirby, William C.; Wong, Keith Chi-hoTeaching Note HBS-310089-ETeaching Note for [308058].Starting at €0.00
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Appellation Shanxi: Grace Vineyard
Kirby, William C.; Shih-ta Chen, Michael; Wong, Keith Chi-hoCase HBS-309075-EGrace Vineyard was a rare family-owned, private winery in China that was set on establishing itself as a world-renowned, quality vintner. Judy Leissner, the second generation company leader was at a crossroads in how she wanted to grow the business that her father founded in 1997. Their wines were rapidly growing a strong following and had won international awards. How could the company capitalize on this success? Should Grace expand its operatio...Starting at €8.20
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Wanxiang Group: A Chinese Company's Global Strategy
McFarlan, F. Warren; Abrami, Regina; Kirby, William C.; Manty, Tracy Yuen; Wong, Keith Chi-hoCase HBS-308058-EWith an almost forty-year history as a business in China, the Wanxiang Group has navigated through the significantly different political and economic changes in China to succeed as a global leader in the auto parts industry, and to develop into a broad business conglomerate. Beginning in 1994, when it first began its operations in the United States, Wanxiang started to expand its role as a parts supplier into a discerning acquirer of distressed c...Starting at €8.20
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Xi'an International University: The Growth of Private Universities in China
Kirby, William C.; Shih-ta Chen, Michael; Manty, Tracy Yuen; Wong, Keith Chi-hoCase HBS-309074-EHuang Teng founded Xi'an International University (XAIU) as a private institute of higher education in 1992. Throughout its ensuing years, the school filled a niche and met the demand of students who did not test into one of China's public institutions. In 2008, it was seeking to grow by aggressively pursuing opportunities in other provinces and municipalities. Huang's plan was to franchise his university throughout China. However, in pursuing th...Starting at €8.20