This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
John Mackey and Whole Foods Market
Miller, Katherine; Koehn, Nancy F.Case HBS-807111-EEntrepreneurshipTraces the history of organic agriculture from its pre-industrial roots to the present day, and examines the growth of Whole Foods Market in the context of the broader growth of the organic industry. Also investigates John Mackey's role as a founder and leader of the largest natural-foods retailer in the world.Starting at €8.20
-
John Mackey and Whole Foods Market (Spanish Version)
Miller, Katherine; Koehn, Nancy F.Case HBS-815S13EntrepreneurshipRecorre la historia de la agricultura orgánica a partir de sus raíces pre-industrial hasta nuestros días, y examina el crecimiento de todo el mercado alimentos en el contexto del crecimiento más amplio de la industria orgánica. También investiga el papel de John Mackey como fundador y líder de la mayor minorista de alimentos naturales-en el mundo.Starting at €8.20
-
Bancaja: Developing Customer Intelligence (B)
Martinez-Jerez, F. Asis; Miller, KatherineCase HBS-107066-EMarketingSupplements the (A) case.Starting at €5.74
-
Bankinter: Instalando el simulador hipotecario en las sucursales
Martinez-Jerez, F. Asis; Miller, KatherineCase HBS-108S08FinanceDescribe cómo Bankinter, un banco español de tamaño medio, altera el conjunto de información a disposición de sus empleados de cara al cliente. En la primavera de 2003, Bankinter presentó un programa basado en Excel llamado el simulador de hipoteca que los gerentes de sucursales ayudado a calcular el precio de una hipoteca y estimar el valor de vida del cliente (CLV). Facilita una discusión sobre el impacto de un cambio en el conjunto de informac...Starting at €8.20
-
Bankinter: Deploying the Mortgage Simulator to the Branches
Martinez-Jerez, F. Asis; Miller, KatherineCase HBS-107070-EFinanceDescribes how Bankinter, a mid-sized Spanish bank, altered the information set available to its customer-facing employees. In the spring of 2003, Bankinter introduced an Excel-based program called the mortgage simulator that helped branch managers calculate the price of a mortgage and estimate the customer lifetime value (CLV). Facilitates a discussion of the impact of such a change in the information set for employees when the incentives and dec...Starting at €8.20
-
Oprah Winfrey, Teaching Note
Koehn, Nancy F.; Besharov, Marya; Miller, KatherineTeaching Note HBS-808018-EEntrepreneurshipTeaching Note to (803-190).Starting at €0.00
-
Bancaja: Developing Customer Intelligence (A)
Martinez-Jerez, F. Asis; Miller, KatherineCase HBS-107055-EMarketingIn 1996, CEO Fernando Garcia Checa wanted to make customer analytics a part of Bancaja's new strategy. Bancaja, a savings bank based in Valencia, Spain, was expanding and wanted to exploit customer information to increase commercial effectiveness. At the same time, it was pushing for innovation in the nascent Spanish credit card market. To avoid the considerable investments of time and money that a large-scale customer relationship management (CR...Starting at €8.20
-
Starbucks Coffee Company in the 21st Century
Koehn, Nancy F.; Besharov, Marya; Miller, KatherineCase HBS-808019-EEntrepreneurshipThe case explores the opportunities and challenges confronting Starbucks in the early 21st century. For more than 15 years, Starbucks has grown swiftly and successfully, helping create a large, dynamic market for specialty coffee, building one of the world's most powerful brands, and forging a new business model based on industry disrepair and responsible global citizenship. In 2008, Starbucks leadership faces a range of issues--inside and out of...Starting at €8.20
-
Starbucks Coffee Company in the 21st Century (Spanish Version)
Koehn, Nancy F.; Besharov, Marya; Miller, KatherineCase HBS-809S11EntrepreneurshipEl caso explora las oportunidades y desafíos que enfrenta Starbucks en el siglo 21 temprano. Desde hace más de 15 años, Starbucks ha crecido rápidamente y con éxito, ayudando a crear un mercado grande y dinámico de los cafés especiales, la construcción de una de las marcas más poderosas del mundo, y el establecimiento de un nuevo modelo de negocio basado en mal estado de la industria y la ciudadanía global responsable. En 2008, el liderazgo de St...Starting at €8.20
-
Multiasistencia: Redefining the Relationship with Its Service Professionals
Martinez-Jerez, F. Asis; Perez, Maria Garcia; Miller, KatherineCase HBS-113143-EAccounting and ControlMultiasistencia, a major Spanish BPO of insurance repairs, is changing the relational contract with its service professionals from a referral model to a guaranteed workload one.Starting at €8.20