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Away: Scaling a DTC Travel Brand
Avery, Jill; Fuller, Joseph B.Case HBS-520051-EMarketingAway, a direct-to-consumer, digital native e-commerce seller of travel luggage, is debating how to invest its latest round of venture funding. How quickly could and should Away scale and what were the most promising growth trajectories to maximize its potential? Three decisions face the founders. Should Away continue to invest in driving growth in suitcases and other travel bags or was it time to begin to expand into other adjacent travel categor...Starting at €8.20
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Wellthy: The Economics of Caring
Trelstad, Brian; Fuller, Joseph B.Case HBS-320028-EKnowledge and CommunicationIn 2014, Lindsay Jurist-Rosner (MBA '09) founded Wellthy, a B2C business that coordinates care for working professionals seeking help to support loved ones with chronic diseases or aging parents. With personal experience as a young professional providing care for her mother, Jurist-Rosner spotted an opportunity, given the long-term demographic trends in the United States. As she raised capital, built out a technology platform and recruited a team...Starting at €8.20
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The Happiness Backlash
Beard, AlisonArticle HBS-R1507N-ELeadership and People ManagementA survey of five books investigates the seemingly universal insistence on feeling good.Starting at €8.20
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Terrapin Laboratory
Hamermesh, Richard G.; Fuller, Joseph B.Case HBS-315098-EDescribes the formation and rapid growth of a drug testing company. The company needs to decide whether to enter the painkiller testing market, in addition to growing its drug treatment center business. The associated teaching materials provide students the opportunity to weigh the attractiveness of alternative mechanisms for financing the company's expansion.Starting at €8.20
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HourlyNerd
Avery, Jill; Fuller, Joseph B.Case HBS-316134-EEntrepreneurshipHourlyNerd, a two-sided marketplace platform for matching freelance consultants with small companies looking for help, struggles to define a growth plan for the future. The company, started as a class project in HBS' FIELD 3 course, is assessing three growth paths: shifting their target from small and medium sized businesses to enterprise customers, expanding into new verticals to become the Amazon of freelance labor, and transforming its busines...Starting at €8.20
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Zensar Technologies Ltd, Teaching Note
Fuller, Joseph B.Teaching Note HBS-319049-EStrategyTeaching note for case 318051.Starting at €0.00
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Life's Work: James Patterson
Patterson, James; Beard, AlisonArticle HBS-R1203T-EJames Patterson, one of the world's most popular and prolific novelists, discusses creative problem solving, collaboration, and productivity.Starting at €8.20
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Life's Work: Christiane Amanpour
Amanpour, Christiane; Beard, AlisonArticle HBS-R1205M-EAward-winning foreign correspondent Christiane Amanpour shares her insights on leadership, ambition, and the female advantage.Starting at €8.20
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Life's Work: Kenneth Cole
Cole, Kenneth; Beard, AlisonArticle HBS-R1112M-EHBR interviews fashion designer Kenneth Cole on a career that has combined work, family, and community activism.Starting at €8.20
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Life's Work: Salman Rushdie
Rushdie, Salman; Beard, AlisonArticle HBS-R1509L-EThe acclaimed novelist discusses his creative process, the appeal of social media, and the unique truths found in fiction.Starting at €8.20