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JUUL and the Vaping Revolution
Toffel, Michael W.; Masko, John; Mehta, SarahCase HBS-619006-EBusiness Ethics and Corporate Social ResponsibilityIn the summer of 2018, San Francisco-based electronic cigarette (e-cigarette) maker JUUL Labs, was experiencing exponential growth. Sales of its JUUL e-cigarette had increased by 783% over the preceding year, projected revenues for 2018 topped $940 million, and the company had captured over 72% of the U.S. e-cigarette market. The company's success had thrust it into the spotlight, and JUUL Labs found itself at the center of considerable controver...Starting at €8.20
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Michael Rubin and Fanatics (A)
Higgins, Robert F.; Masko, JohnCase HBS-819077-EEntrepreneurshipIn 2016, Michael Rubin's Fanatics was the U.S.' largest sports e-commerce company, and operator of the official online store for all the major American sports leagues. That year, Fanatics began to dabble in manufacturing licensed sports merchandise, securing limited permissions from leagues to manufacture apparel in response to 'micro-moments,' sudden surges of interest in a team or player that were too abrupt for the league's usual licensees to ...Starting at €8.20
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Michael Rubin and Fanatics (B)
Higgins, Robert F.; Masko, JohnCase HBS-819082-EEntrepreneurshipStarting at €5.74
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Shellye Archambeau: Becoming a CEO (A)
Neeley, Tsedal; Masko, JohnCase HBS-420071-ELeadership and People ManagementSell MetricStream while offers are on the table, or try to save it by looking for a big customer of the company's risk management software against the backdrop of the financial crisis? Both options have dire consequences. Valuations are plummeting by the day. Cash is disappearing by the minute. Archambeau and Sinha need to decide and act swiftly.Starting at €8.20
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Reaganomics: Impact and Legacy
Nicholas, Tom; Masko, John; Preble, MatthewCase HBS-819007-EEconomicsDuring the 1980s, President Ronald Reagan and his administration instituted several far-reaching economic policies that had both near- and long-term impacts on such aspects of the U.S. economy as monetary policy, inflation, the tax structure, and the role of government. While observers were divided on whether specific policies yielded positive or negative outcomes, one particular area where Reagan's legacy was debated was the extent to which his ...Starting at €8.20
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The National Hockey League
Higgins, Robert F.; Masko, John; Weber, JamesCase HBS-819036-EStrategyIn 2015, National Hockey League (NHL) commissioner Gary Bettman was weighing two major decisions: whether to expand the league to a new city, and whether to conclude a digital media rights deal with Major League Baseball Advanced Media (MLBAM). Expansion required a careful balance between the needs of existing teams, and of parallel fan bases in the U.S. and Canada. Between two candidate expansion cities, Las Vegas, NV and Quebec, QC, Bettman wou...Starting at €8.20
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Public Equities Impact Investing at BlackRock
Cole, Shawn; Gandhi, Vikram; Norris, Michael; Masko, JohnCase HBS-221066-EFinanceIn early 2021, BlackRock-the world's largest asset manager with $9 trillion in assets under management (AUM)-sought to become a leader in promoting environmental and social sustainability. Over the previous ten years, CEO Larry Fink had written an annual open letter to CEOs, pushing them to view sustainability and climate change planning key components of any long-term strategy. He had built an investment stewardship committee to attend portfolio...Starting at €8.20
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Theranos: Who Has Blood on Their Hands (B)
Hsieh, Nien-he; Wing, Christina R.; Masko, JohnCase HBS-320091-EThis supplemental case tracks the results of the Colman and Taubman-Dye class action suit against Theranos as well as Theranos' other legal challenges, and chronicles the final demise of the company in 2019.Starting at €5.74
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Feeling Machines: Emotion AI at Affectiva
Greenstein, Shane; Masko, JohnCase HBS-620058-EIn 2016, Affectiva-a Boston-based emotion AI software company with a long track record of building emotion-sensing software for market research-had attempted to expand into new verticals by releasing a mobile software development kit (SDK) that downloaders could adapt for their own use cases. The experience taught Affectiva that the company itself would have to bear most of the financial risk for adapting its technologies but also demonstrated th...Starting at €8.20
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Jay Gould, "The Most Hated Man in America"
Nicholas, Tom; Masko, John; Preble, MatthewCase HBS-819006-ERailroad magnate Jay Gould, a controversial figure in the history of U.S. capitalism, was a disruptive influence on an industry that had previously relied on formal and informal agreements to move traffic long distances across lines operated by different companies. Gould and his competitors replaced these agreements with consolidation and system-building, a process which led to the rise of government regulation of railroads in the 1880s and to wi...Starting at €8.20