This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Dovernet, Teaching Note
Simons, Robert L.; Kindred, NatalieTeaching Note HBS-113011-EAccounting and ControlTeaching Note for 112061.Starting at €0.00
-
PAREXEL International Corp.: Stages of Innovation, Teaching Note
Herzlinger, Regina E.; Kindred, NatalieTeaching Note HBS-312057-ETeaching Note for 311-068 and 311-087.Starting at €0.00
-
Digital Marketing Strategy, Course Overview Note
Teixeira, Thales S.Case HBS-514087-EMarketingDigital Marketing Strategy is the process by which firms employ, either partially or exclusively, digital tools, techniques, and tactics to create value for customers.Starting at €8.20
-
Dovernet
Simons, Robert L.; Kindred, NatalieCase HBS-112061-EAccounting and ControlThis case illustrates the implications of using stringent performance measurement systems to create performance pressure, motivate employee achievement, and sharpen a firm's competitiveness. It opens by describing the downsides of the ruthlessly competitiStarting at €8.20
-
Merck: Managing Vioxx (A)
Simons, Robert L.; Rosenberg, Kathryn; Kindred, NatalieCase HBS-109080-EKnowledge and CommunicationThis two-class case series allows students to stand in the shoes of CEO Ray Gilmartin during the unfolding stages of a reputational crisis. Merck's mission statement claims to "put patients first," but the company is widely criticized for putting profit bStarting at €8.20
-
Marketing Communications
Teixeira, Thales S.Case HBS-513041-EMarketingThis note identifies the main issues involved in the effective management of the marketing communications process. It first defines the purpose of communication. Then it classifies the tools available to communicate with consumers. In the sequel, it elaborates on how consumers respond to communication attempts. Finally, it lays out a framework for marketers to manage the entire communication process.Starting at €8.20
-
Managing Online Reviews on TripAdvisor
Teixeira, Thales S.; Kornfeld, LeoraCase HBS-514071-EMarketingIn 2013, TripAdvisor was the most visited online travel site in the world. It hosted a massive repository of information on hotels and travel services, and provided millions of reviews written by consumers. Consumers were becoming increasingly motivated to read and write reviews on TripAdvisor, largely as a means of informing other consumers about their personal experiences, but also to praise or complain to hotels about their experiences. In res...Starting at €8.20
-
Freemium Pricing at Dropbox
Teixeira, Thales S.; Watkins, Elizabeth AnneCase HBS-514053-EMarketingOnline storage company Dropbox provided remote-storage over the internet of any type of computer file, along with file sharing, synchronization and backup. Using a freemium pricing strategy whereby a basic service was free-of-charge and a premium service was paid, Dropbox grew into a business with 200 million users. But only an estimated 1.6 to 4.0% of its users provided any revenue to the company. This case examines how Dropbox used freemium pri...Starting at €8.20