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What Is Disruptive Innovation
Christensen, Clayton M.; Raynor, Michael E.; McDonald, RoryArticle HBS-R1512B-EStrategyFor the past 20 years, the theory of disruptive innovation has been enormously influential in business circles and a powerful tool for predicting which industry entrants will succeed. Unfortunately, the theory has also been widely misunderstood, and the "disruptive" label has been applied too carelessly anytime a market newcomer shakes up well-established incumbents. In this article, the architect of disruption theory, Clayton M. Christensen, and...Starting at €8.20
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Under Armour
McDonald, Rory; Christensen, Clayton M.; West, Daniel; Palmer, Jonathan E.Case HBS-618020-EStrategyAfter twenty years of growth unprecedented in the sports apparel industry, Under Armour finds itself with a new record to beat: making the leap from $5 to $10 billion in sales - a feat only accomplished to date by competitors Nike and Adidas. At the heart of this challenge is how Under Armour can maintain its brand's authenticity while adding new products that fuel future growth. The case traces the evolution of Under Armour's brand and describes...Starting at €8.20
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What Is Disruptive Innovation? (Spanish version)
Christensen, Clayton M.; Raynor, Michael E.; McDonald, RoryArticle HBS-R1512BStrategyFor the past 20 years, the theory of disruptive innovation has been enormously influential in business circles and a powerful tool for predicting which industry entrants will succeed. Unfortunately, the theory has also been widely misunderstood, and the "disruptive" label has been applied too carelessly anytime a market newcomer shakes up well-established incumbents. In this article, the architect of disruption theory, Clayton M. Christensen, and...Starting at €8.20
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AmazonFresh: Rekindling the Online Grocery Market
McDonald, Rory; Christensen, Clayton M.; Yang, Robin; Hollingsworth, TyCase HBS-615013-EStrategyMore than a decade after the high-profile failures of several early online grocers, grocery remains the largest single U.S. retail category and one of the few that has not yet migrated online. Amazon began testing its grocery-delivery service, AmazonFresh, in Seattle, in 2007; five years later, the company has made significant progress. The case traces the evolution of AmazonFresh's business model and describes the operating capabilities necessar...Starting at €8.20
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Rekindling the Online Grocery Market (Spanish version)
McDonald, Rory; Christensen, Clayton M.; Yang, Robin; Hollingsworth, TyCase HBS-617S07StrategyMore than a decade after the high-profile failures of several early online grocers, grocery remains the largest single U.S. retail category and one of the few that has not yet migrated online. Amazon began testing its grocery-delivery service, AmazonFresh, in Seattle, in 2007; five years later, the company has made significant progress. The case traces the evolution of AmazonFresh's business model and describes the operating capabilities necessar...Starting at €8.20
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ABICI
Khaire, Mukti; Corsi, Elena; Farri, ElisaCase HBS-811085-EMarketingThe co-founder of an Italian, design based bicycle manufacturer evaluates if reducing costs by outsourcing would impact its brand. The company was founded in 2005 in Italy by three friends and in its first five years, it had enjoyed steady growth and built a strong reputation for producing high-quality city bicycles, appreciated for their retro-look and style. Its country of origin had probably helped them exporting their products as their bicycl...Starting at €8.20
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Orsted Goes Global
Bower, Joseph L.; Corsi, ElenaCase HBS-918404-EStrategyThe European leader in offshore wind, the Danish Orsted is building a global position and entering markets where offshore wind is nascent.Starting at €8.20
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The Venice Biennale
Deshpande, Rohit; Corsi, ElenaCase HBS-523097-EMarketingLa Biennale of Venice, which organized festivals in different disciplines, pondered how to remain relevant in front of fading boundaries across arts.Starting at €8.20
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Managing the European Refugee Crisis
Trumbull, Gunnar; Corsi, Elena; Beyersdorfer, DanielaCase HBS-716076-EEconomicsIn 2016, Europe struggles to cope with one of the largest refugee flows it has ever witnessed.Starting at €8.20
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Leading Culture Change at SEB
Edmondson, Amy C.; Corsi, ElenaCase HBS-621074-ELeadership and People ManagementThe Risk organization at SEB, a leading Nordic financial services group founded in 1856, undertook a culture change program focused on psychological safety, empathic listening, and strategic framing. The program enabled risk organization teams to make progress on strategic challenges and improved decision making processes. Chief Risk Officer Magnus Agustsson believed that the rest of SEB should go through a similar program. But it was not clear h...Starting at €8.20