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Flipkart (B): The Ongoing Battle for India's E-Commerce Market
Gupta, Sunil; Narayandas, Das; Tahilyani, RachnaCase HBS-518097-EMarketingIn 2017, both Flipkart and Amazon claimed leadership position in India's recently concluded key annual festive season sale, but it was too early to declare victory. Amazon continues to invest heavily in India. Competition from newer players is increasing. Media reports hint that Reliance Industries, a large Indian conglomerate, is planning to extend its e-commerce offering beyond fashion to electronics, mobile phones and even groceries. As th...Starting at €5.74
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Transitioning to a Marketplace Model (Spanish version)
Narayandas, Das; Gupta, Sunil; Tahilyani, RachnaCase HBS-518S12MarketingSachin Bansal and Binny Bansal, co-founders of India's largest e-commerce company, Flipkart, were reviewing the foregoing Facebook post, which had gone viral and received more than 20,000 likes. A third-party seller listed a pair of women's sandals on Flipkart's website at 799 Indian rupees and offered it on promotion at 399. However, upon close examination of the product's display photo, consumers noticed a 399 price tag printed on the strap. Co...Starting at €8.20
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Weizmann Institute - creando el futuro de la ciencia (A)
Pujol, Laia; Alvarez de Mon, Santiago; Davila, AntonioCase E-156Entrepreneurship, Innovation and Change, Leadership and People ManagementDesde su fundación en 1934 el Instituto Weizmann se ha revelado como uno de los centros de investigación más prestigiosos del mundo. Su campus a 40km de Tel Aviv es un marco idóneo para que el genio y creatividad humanos luzcan todo su potencial. Desde el punto de vista de la gestión de empresas, ¿cuál son algunas de las claves de su cultura corporativa? ¿Dónde radica el secreto de su excelencia? 1-Talento: rastreando el mundo en búsqueda de cabe...Starting at €8.20
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Flipkart (A): Transitioning to a Marketplace Model
Narayandas, Das; Gupta, Sunil; Tahilyani, RachnaCase HBS-516017-EMarketingSachin Bansal and Binny Bansal, co-founders of India's largest e-commerce company, Flipkart, were reviewing the foregoing Facebook post, which had gone viral and received more than 20,000 likes. A third-party seller listed a pair of women's sandals on Flipkart's website at 799 Indian rupees and offered it on promotion at 399. However, upon close examination of the product's display photo, consumers noticed a 399 price tag printed on the strap. Co...Starting at €8.20
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Weizmann Institute - creando el futuro de la ciencia (B)
Pujol, Laia; Alvarez de Mon, Santiago; Davila, AntonioCase E-157Entrepreneurship, Innovation and Change, Leadership and People ManagementDesde su fundación en 1934 el Instituto Weizmann se ha revelado como uno de los centros de investigación más prestigiosos del mundo. Su campus a 40 km de Tel Aviv es un marco idóneo para que el genio y creatividad humanos luzcan todo su potencial. Desde el punto de vista de la gestión de empresas, ¿cuál son algunas de las claves de su cultura corporativa? ¿Dónde radica el secreto de su excelencia? 1-Talento: rastreando el mundo en búsqueda de cab...Starting at €5.74
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Scripped.com: Creating the Business Model
Rajaraman, Aarthi; Davila, AntonioCase E-146-EEntrepreneurshipThis case study presents the challenges of an Internet start-up as it finds its business model for growth. Scripped.com (later Scripted.com) is a start-up founded by three MBAs, in which screenwriters are able to produce their own work. Over time, the founders learn about the market.Starting at €8.20
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Becton Dickinson: diseño del nuevo proceso de planificación estratégica, operativa y financiera
Simons, Robert L.; Davila, Antonio; Mohammed, AfrozeCase HBS-106S20Accounting and ControlDescribe los intentos de la administración para diseñar e instalar un sistema de planificación y control sofisticados en una empresa internacional, ya que cambia su estrategia. Las cuestiones de implementación de la estrategia, la responsabilidad y la medición del desempeño son el núcleo del análisis, como gerentes enfrentan dificultades y resistencia al usar el sistema para el control de "estratégica, operacional y financiera".Starting at €8.20
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RCD Espanyol : Análisis económico de los partidos de fútbol
Davila, Antonio; Oyon, DanielCase C-783Accounting and ControlEl caso presenta un estudio del partido, el trofeo Ciutat de Barcelona, que el RCD Espanyol jugaba cada año como inicio o arranque de la temporada. Proporciona detalles económicos del propio partido y del equipo, con el objetivo de que los estudiantes puedan analizar si el torneo era o no rentable. Este caso está diseñado como material introductorio para cursos de contabilidad de gestión y economía del deporte. Introduce los conceptos de costes v...Starting at €8.20
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Micromax: Scaling the Largest Indian Mobile Handset Company
Gulati, Ranjay; Tahilyani, Rachna; DeSantola, AliciaCase HBS-415034-ELeadership and People ManagementIt is January 2014 and Rahul Sharma, cofounder of Micromax Informatics (Micromax), the largest Indian mobile handset company, is preparing for an emergency conference call with his private equity investors. In the last six years, Micromax had grown its annual product revenues from $54M to over $1B. Unfortunately, it was difficult for the founding team to keep up with Micromax's rapid growth, triggering a series of missteps in 2010 that brought th...Starting at €8.20
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Paytm: Building a Payments Network
Gupta, Sunil; Narayandas, Das; Tahilyani, RachnaCase HBS-517091-EMarketingBy January 2017, Paytm, a mobile payments company that started in 2010, became India's largest mobile payments platform with over 142 million users and a $5 billion valuation. Could Paytm become the $100 billion company its founder Vijay Shekhar Sharma envisioned it to be?Starting at €8.20