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Flipkart (B): The Ongoing Battle for India's E-Commerce Market
Gupta, Sunil; Narayandas, Das; Tahilyani, RachnaCase HBS-518097-EMarketingIn 2017, both Flipkart and Amazon claimed leadership position in India's recently concluded key annual festive season sale, but it was too early to declare victory. Amazon continues to invest heavily in India. Competition from newer players is increasing. Media reports hint that Reliance Industries, a large Indian conglomerate, is planning to extend its e-commerce offering beyond fashion to electronics, mobile phones and even groceries. As th...Starting at €5.74
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Indus Towers: Collaborating with Competitors on Infrastructure
Gulati, Ranjay; Martinez-Jerez, F. Asis; Narayanan, V.G.; Tahilyani, RachnaCase HBS-110057-ELeadership and People ManagementThe case describes the formation of Indus Towers, the largest telecom tower company in the world which has a joint venture created to build and manage the passive infrastructure of wireless telecom operators by bringing together three competitors in India's tough telecom market-Bharti AirteI, Vodafone Essar, and Idea Cellular-and merging their tower holdings. It focuses on the issue as to how do you collaborate with your competitors in setting up...Starting at €8.20
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Transitioning to a Marketplace Model (Spanish version)
Narayandas, Das; Gupta, Sunil; Tahilyani, RachnaCase HBS-518S12MarketingSachin Bansal and Binny Bansal, co-founders of India's largest e-commerce company, Flipkart, were reviewing the foregoing Facebook post, which had gone viral and received more than 20,000 likes. A third-party seller listed a pair of women's sandals on Flipkart's website at 799 Indian rupees and offered it on promotion at 399. However, upon close examination of the product's display photo, consumers noticed a 399 price tag printed on the strap. Co...Starting at €8.20
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Flipkart (A): Transitioning to a Marketplace Model
Narayandas, Das; Gupta, Sunil; Tahilyani, RachnaCase HBS-516017-EMarketingSachin Bansal and Binny Bansal, co-founders of India's largest e-commerce company, Flipkart, were reviewing the foregoing Facebook post, which had gone viral and received more than 20,000 likes. A third-party seller listed a pair of women's sandals on Flipkart's website at 799 Indian rupees and offered it on promotion at 399. However, upon close examination of the product's display photo, consumers noticed a 399 price tag printed on the strap. Co...Starting at €8.20
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Micromax: Scaling the Largest Indian Mobile Handset Company
Gulati, Ranjay; Tahilyani, Rachna; DeSantola, AliciaCase HBS-415034-ELeadership and People ManagementIt is January 2014 and Rahul Sharma, cofounder of Micromax Informatics (Micromax), the largest Indian mobile handset company, is preparing for an emergency conference call with his private equity investors. In the last six years, Micromax had grown its annual product revenues from $54M to over $1B. Unfortunately, it was difficult for the founding team to keep up with Micromax's rapid growth, triggering a series of missteps in 2010 that brought th...Starting at €8.20
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Paytm: Building a Payments Network
Gupta, Sunil; Narayandas, Das; Tahilyani, RachnaCase HBS-517091-EMarketingBy January 2017, Paytm, a mobile payments company that started in 2010, became India's largest mobile payments platform with over 142 million users and a $5 billion valuation. Could Paytm become the $100 billion company its founder Vijay Shekhar Sharma envisioned it to be?Starting at €8.20
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Votizen (A)
Siegelman, RL; Han, ACase SGSB-E436A-EEntrepreneurship“Social media is disrupting politics in fundamental ways. For the first time, voters can join with one another and connect with their officials directly at a scale that is unprecedented. We believe that facilitating meaningful connection will result in a new form of civic participation that will profoundly change our world for the better.” David Binetti, Founder and CEO, Votizen This case series outlines the business formation of Votizen. Founder...Starting at €8.20
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Sociable Labs (A)
Siegelman, RL; Han, ACase SGSB-E435A-EEntrepreneurshipSociable Labs was conceived as a start-up business attempting to use friend recommendations to curate and recommend purchase opportunities on the internet. Much as his Facebook social events app helped friends discover events based on their friends’ events, founder Nisan Gabbay wanted to show users what their friends were buying or “liking,” in the hope that such knowledge would help guide their purchases and even enable merchants to use Facebook...Starting at €8.20
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Envia Systems
Holloway, C; Morgridge, J; Han, ACase SGSB-E407-EEntrepreneurshipVenture capitalist Atul Kapadia was inclined to provide seed funding for Sujeet Kumar and Michael Sinkula to found Envia Systems, a lithium-ion battery company. Admittedly, Envia was little more than the founders’ vision of an affordable electric vehicle and the potential of playing in a very large market. But for Kapadia, it was precisely these two key ingredients that made Envia attractive and akin to other early-stage investments he had made a...Starting at €8.20
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Envia Systems - Teaching note
Holloway, C; Morgridge, J; Han, ATeaching Note SGSB-E407TN-EEntrepreneurshipVenture capitalist Atul Kapadia was inclined to provide seed funding for Sujeet Kumar and Michael Sinkula to found Envia Systems, a lithium-ion battery company. Admittedly, Envia was little more than the founders’ vision of an affordable electric vehicle and the potential of playing in a very large market. But for Kapadia, it was precisely these two key ingredients that made Envia attractive and akin to other early-stage investments he had made a...Starting at €0.00