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Standardization and Innovation, The Adventures of an IT Leader, Teaching Note
Austin, Robert D.; Nolan, Richard L.; O'Donnell, ShannonTeaching Note HBS-5507-EInformation Technologies"The Adventures of an IT Leader" invites readers to "walk in the shoes" of a new CIO, Jim Barton, as he spends a difficult year learning effective information technology leadership, sidestepping the pitfalls that make the CIO job the most volatile, high-turnover job in the business. This chapter addresses the problem of proliferating IT technologies.Infrastructure complexity increases the cost of overhead and the demand for IT support; it increas...Starting at €0.00
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Arthur Rock
Hardymon, G. Felda; Nicholas, Tom; Kind, LizCase HBS-813138-EEntrepreneurshipArthur Rock was known as one of the country's first venture capitalists and was instrumental in launching major Silicon Valley firms, such as Fairchild Semiconductor, Intel Corporation, Apple Computer, Inc., Scientific Data Systems and Teledyne Incorporated. He was the first venture capitalist to be featured on the cover of Time magazine. Rock was adamant that his success was due to luck and being in the right place at the right time. Others argu...Starting at €8.20
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Numenta: Inventing and (or) Commercializing AI
Yoffie, David B.; Kind, Liz; Shimol, David BenCase HBS-716469-EStrategyIn March 2016, Donna Dubinsky (co-founder and CEO) and Jeff Hawkins (co-founder) were struggling with a key question: could Numenta be successful in both creating fundamental technology and building a commercial business? Located in Redwood City, CA, Numenta was founded in 2005 to expand Hawkins' research on the human brain, with the goal of "reverse engineering the neocortex" and then creating machines based on biological principals. Ultimately,...Starting at €8.20
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NetApp
Narayandas, Das; Kind, LizCase HBS-511058-EMarketingNetApp had undertaken an award-winning overhaul and upgrading of its channel strategy design that accounted for 46 percent of North America sales in 2006. Nonetheless, NetApp senior management announced they expected to grow revenue another 30% in fiscal 2007 with half the growth coming from channel sales. To meet those goals, a number of issues that had developed around the channel sales program would need to be addressed.Starting at €8.20
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Moods of Norway
Austin, Robert D.; O'Donnell, Shannon; Krogh, DorteCase HBS-609106-EEntrepreneurshipTo maximize their effectiveness, color cases should be printed in color. Describes a young fashion company competing in a variety of unconventional ways, many "experience economy" related. Moods fronts their brand with the "boy band" images of its three founders and designs eccentric features into their clothes as a way of gaining mindshare among customers even though they cannot spend on marketing the way their competitors do. The case invites s...Starting at €8.20
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Affinity Labs, Inc.
Lassiter, Joseph B.; Kind, LizCase HBS-809019-EEntrepreneurshipIn November 2006, Chris Michel left Military.com, which he founded in 1999, to start Affinity Labs, a global network of online communities. That month, Michel raised a Series A round of venture funding and established a partnership with Monster, which he had sold Military.com to. Within its first year of operations, Affinity Labs launched eight vertical portals including PoliceLink, NursingLink, TechCommunity, and IndiaOn. While the company was w...Starting at €8.20
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Onefinestay: Building a Luxury Experience in the Sharing Economy
Avery, Jill; Keinan, Anat; Kind, LizCase HBS-515072-EMarketingMiranda Cresswell, marketing director, and Greg Marsh, founder and CEO of onefinestay, were grappling with branding and positioning dilemmas. onefinestay offered high-end home rentals to travelers who sought a more authentic and local experience than a typical upscale hotel might provide. onefinestay's brand had been "hacked" together quickly during the company's early years. After five years of rapid growth, Marsh brought Cresswell on board to d...Starting at €8.20
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Chapter Seventeen: Innovation
Austin, Robert D.; Nolan, Richard L.; O'Donnell, ShannonBook Chapter HBS-1016BC-EInformation Technologies"The Adventures of an IT Leader" invites readers to "walk in the shoes" of Jim Barton, the new CIO of the fictional IVK Corporation, as he spends a difficult year learning effective information technology leadership, sidestepping the pitfalls that make the CIO job the most volatile, high-turnover job in the business. This chapter reflects on how technology can be used to enhance an organization's innovative capabilities, and the comparison of pla...Starting at €8.20
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Chapter Twelve: Communication
Austin, Robert D.; Nolan, Richard L.; O'Donnell, ShannonBook Chapter HBS-1011BC-EInformation Technologies"The Adventures of an IT Leader" invites readers to "walk in the shoes" of Jim Barton, the new CIO of the fictional IVK Corporation, as he spends a difficult year learning effective information technology leadership, sidestepping the pitfalls that make the CIO job the most volatile, high-turnover job in the business. After IVK is shaken by a security crisis, Barton is forced to address his fall from grace as CIO and determine a course of action n...Starting at €8.20
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Chapter Eighteen: Managing Risk
Austin, Robert D.; Nolan, Richard L.; O'Donnell, ShannonBook Chapter HBS-1017BC-EInformation Technologies"The Adventures of an IT Leader" invites readers to "walk in the shoes" of Jim Barton, the new CIO of the fictional IVK Corporation, as he spends a difficult year learning effective information technology leadership, sidestepping the pitfalls that make the CIO job the most volatile, high-turnover job in the business. After several months of both turmoil and improved performance for the fictional IVK Corporation, Barton sits down with his CEO to d...Starting at €8.20