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Pinewood Mobile Homes, Inc.
Fruhan, William E.; Wang, WeiCase HBS-915547-EFinanceThis case presents a realistic situation in which a firm in financial distress attempts an out-of-court financial restructuring by means of a debt exchange. Pinewood Mobile Homes is a large manufacturer of prefabricated homes, producing one-story, ranch-style houses; two-story, single-section and Cape Cod modular homes; and townhomes, apartments and duplexes. The company has lost the ability to compete effectively in the market place because it b...Starting at €8.20
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Pinewood Mobile Homes, Inc. (Spanish Version)
Fruhan, William E.; Wang, WeiCase HBS-917S03FinanceEste caso presenta una situación realista en la que una empresa en situación financiera intenta una reestructuración financiera fuera de la corte por medio de un canje de deuda. Pinewood Mobile Homes es un gran fabricante de casas prefabricadas, la producción de un piso, casas de estilo rancho; De dos pisos, de una sola sección y casas modulares Cape Cod; y casas adosadas, apartamentos y dúplex. La compañía ha perdido la capacidad de competir efi...Starting at €8.20
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Unlock the Mysteries of Your Customer Relationships
Avery, Jill; Fournier, Susan; Wittenbraker, JohnArticle HBS-R1407E-EMarketingDespite the $11 billion spent on CRM software annually, many consumer companies don't understand customer relationships at all. They aren't aware of the variety of relationship types and don't understand what kind their customers want. Through research in a wide variety of consumer industries, the authors have identified 29 types of relationships. For example, some customers want to be "best friends" with a brand; others are looking for a passion...Starting at €8.20
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The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture
Avery, Jill; Dev, Chekitan S.; Stroock, Laure MougeotCase HBS-518081-EMarketingIn September 2016, Marriott completed its $13.3 billion acquisition of Starwood Hotels & Resorts, which added 11 brands to its already robust 19 hotel brand portfolio. Tina Edmundson, Marriott's global brand officer, was charged with making sense of the brand portfolio and designing a strategy that would clearly differentiate each brand from the others and a brand architecture system to communicate to consumers how to navigate among them. She wou...Starting at €8.20
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Burton Sensors, Inc.
Fruhan, William E.; Wang, WeiCase HBS-918539-EFinanceBurton Sensors presents a realistic situation where a small, rapidly growing, and profitable temperature sensor original equipment manufacturer (OEM) reaches its debt capacity and seeks equity financing to sustain high growth. The president of the company must decide whether to purchase thermowell machines (a positive NPV project), whether to issue common stock to a private investor at depressed prices to alleviate financial pressure, and whether...Starting at €8.20