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Instituciones financieras no identificadas - 1994
Posse, C.; Santomá, JavierCase F-647FinanceEl caso presenta los balances y ratios significativos de siete instituciones financieras: una caja de ahorros, un gran banco de ámbito nacional, un banco mediano muy automatizado, la filial española de un gran banco extranjero, una compañía de seguros de vida, una compañía de seguros generales y una sociedad de valores. El alumno debe identificar los balances de cada tipo de institución financiera.Starting at €8.20
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Banco Herrero S.A.
Bea, A.; Posse, C.; Santomá, JavierCase F-649FinanceEste caso describe la compra por parte de La Caixa del Banco Herrero. El caso plantea la adecuada valoración de una institución financiera, así como la conveniencia de su adquisición. En cuanto a la valoración el caso contiene sufiiciente información para valorar al empresa por distintos métodos. En cuanto a la conviniencia de su adquisición se pueden suscitar temas como la cobertura geográfica, la validez de segundas marcas, las distntas cultura...Starting at €8.20
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HubSpot: Lower Churn through Greater CHI, Teaching Note
Avery, Jill; Martinez-Jerez, F. Asis; Steenburgh, ThomasTeaching Note HBS-116051-EAccounting and ControlTeaching note for case 110052. HubSpot, a web marketing startup selling inbound marketing software to small- and medium-sized businesses, is under pressure from its venture capital partners to rapidly acquire new customers and to maintain a low level of customer churn. The B2B SaaS company is in the midst of pursuing a Series C round of funding. To do so requires them to bring their business metrics into line with VC expectations and peer compan...Starting at €0.00
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HubSpot: Lower Churn though Greater CHI
Martinez-Jerez, F. Asis; Steenburgh, Thomas; Avery, Jill; Brem, LisaCase HBS-110052-EAccounting and ControlHubSpot, a web marketing startup is under pressure from VCs to rapidly acquire new customers and to maintain a low level of customer churn. In the case, students explore the drivers of customer churn and uncover opportunities to increase customer retention across the customer selection, selling, and training processes. Students assess a metric, CHI (Customer Happiness Index) which HubSpot uses to predict which customers will churn, and suggest al...Starting at €8.20