This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Leading Transformation
Immelt, Jeffrey R.; Gulati, Ranjay; Prokesch, StevenArticle HBS-R1705B-EDuring his 16 years as CEO, Jeffrey Immelt engineered a radical makeover of GE, repositioning the firm as a digital industrial company looking to define the future of the internet of things. In the main Spotlight article, he shares what he learned about leading a giant organization through massive changes. There are several lessons: (1) Be disciplined. This means nesting initiatives within one another and staying away from new ideas that don't fi...Starting at €8.20
-
Leading Transformation (Spanish version)
Immelt, Jeffrey R.; Gulati, Ranjay; Prokesch, StevenArticle HBS-R1705BStrategy(1) Be disciplined. This means nesting initiatives within one another and staying away from new ideas that don't fit. (2) Soak. Effective leaders don't instantly react to emerging trends; they read, contemplate, and listen until they believe to their cores that the world is profoundly changing. (3) Make it existential. Every time Immelt drove a big change, he treated it as if it were life or death. (4) Be all in. You can't regard a transformatio...Starting at €8.20
-
How to Execute on the Promise of Customer Focus (Spanish version)
Gulati, RanjayArticle HBS-R0705Finformation sharing, division of labor, and decision making. Sometimes this involves replacing traditional silos with customer-focused ones, but more often it entails transcending existing boundaries. JLL has experimented with both approaches. Cooperation. Customer-centric companies, such as Cisco Systems, develop metrics for customer satisfaction and incentives that reward customer-focused cooperation. Most also shake up the power structure so ...Starting at €8.20
-
GE's Global Growth Experiment (Spanish Version)
Gulati, RanjayArticle HBS-S17052Knowledge and CommunicationDurante sus 16 años como CEO, Jeffrey Immelt diseñado un cambio de imagen radical de GE, el reposicionamiento de la empresa como una empresa industrial digitales mirando para definir el futuro de la Internet de las cosas. En el artículo principal de Spotlight, que comparte lo que aprendió sobre dirigir una organización gigante a través de cambios masivos. Hay varias clases: (1) Ser disciplinado. Este medio de anidación iniciativas dentro de la ot...Starting at €8.20
-
Structure That's Not Stifling
Gulati, RanjayArticle HBS-R1803D-EMost leaders view employee freedoms and operational controls as antagonists in a tug-of-war. They tend to focus on regulating workers' behavior, often putting a damper on commitment, innovation, and performance without realizing it. But freedom and control aren't zero-sum, argues the author. By giving people a clear sense of their organization's purpose, priorities, and principles--that is, by providing freedom within a galvanizing framework--lea...Starting at €8.20
-
Roaring Out of Recession
Gulati, Ranjay; Nohria, Nitin; Wohlgezogen, FranzArticle HBS-R1003C-EStrategyWhat strategies can companies use to both survive a recession and thrive when it ends? The authors studied the strategy selection and corporate performance of 4,700 public companies during the past three global recessions: 1980 to 1982, 1990 to 1991, and 2000 to 2002. They found that of companies that survive a recession, about 80% take more than three years to regain their prerecession growth rates for sales and profits. Just 9% of them flourish...Starting at €8.20
-
How the Other Fukushima Plant Survived
Gulati, Ranjay; Casto, Charles; Krontiris, CharlotteArticle HBS-R1407K-EIn March 2011 Japan's Fukushima Daiichi nuclear power plant was devastated by three reactor explosions and three core meltdowns in the days following a 9.0 earthquake and a tsunami that produced waves as high as 17 meters. The world is familiar with Daiichi's fate; less well known is the crisis at its sister plant, Daini, about 10 kilometers to the south. As a result of the storm, three of Daini's four reactors lacked sufficient power to achieve ...Starting at €8.20
-
The Soul of a Start-up
Gulati, RanjayArticle HBS-R1904E-EEntrepreneurshipThere's an essential, intangible "something" in start-ups--an energy, a soul. It inspires enthusiasm and fosters a sense of deep connection and mutual purpose. While this spirit persists, engagement is high and businesses keep their edge. But all too often, companies lose their souls as they mature. Firms add new systems and structures and bring in experienced professionals--and in the process somehow crush their original energizing spirit. In re...Starting at €8.20
-
Start-Ups That Last
Gulati, Ranjay; DeSantola, AliciaArticle HBS-R1603C-EEntrepreneurshipWhy do so many promising start-ups go off the rails? Often they have trouble scaling. Founders may resist imposing discipline for fear of losing agility and control--but the price may be chaotic operations and unpredictable performance. Drawing on extensive case studies and 75 years of research, the authors outline four activities that can help companies handle greater complexity as they seek new avenues for growth. Firms should: (1) Hire special...Starting at €8.20
-
Unleashing the Power of Marketing
Comstock, Beth; Gulati, Ranjay; Liguori, StephenArticle HBS-R1010H-EMarketingUntil a few years ago, General Electric believed that its products could virtually market themselves. Marketers had been limited to passively pushing information to those centrally responsible for innovation-typically in R&D or engineering-with the result that brilliant minds were languishing in dead-end jobs. When it came to discussions about corporate strategy, marketing wasn't at the table. But as GE's businesses matured, the company realized ...Starting at €8.20