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Can Government Combat Obesity Without Becoming a "Nanny State": Personal Freedom and Personal Well-Being Don't Have to Be Mutually Exclusive
Ubel, Peter A.Book Chapter HBS-3947BC-EPolitical extremists of all persuasions are often paranoid about the slippery slope, worrying that any tiny concessions they make will lead to complete absolution of their position. Free market enthusiasts would rather have a fat and free citizenry, for instance, than consider perceived interventions into personal liberties, even if those interventions are made on behalf of the health of the general public. In this chapter, behavioral scientist a...Starting at €8.20
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Balancing Liberty and the Pursuit of Well-Being: What Can Be Done about the Free Market's Tendency to Exploit Human Weakness
Ubel, Peter A.Book Chapter HBS-3946BC-EKnowledge and CommunicationAccording to behavioral scientist and physician Peter Ubel, we humans are not as rational as some libertarians would have us believe, and, therefore, the free market often puts us in a position to harm ourselves. To make matters worse, the free market oftStarting at €8.20
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Kinder, Gentler Paternalism: Why Restricting Consumers' Choices Can Be Good for Them
Ubel, Peter A.Book Chapter HBS-3939BC-EIs it ever appropriate to restrict people's liberties to protect them from their own bad decisions? One of the advantages of the nineteenth-century economic view of human nature is that it leads to straightforward answers to these kinds of questions. To almost any policy problem, the believer in rationality replies: leave it up to the market. But unfortunately, the freedom of personal choice has proven not to be the cure-all that its proponents c...Starting at €8.20
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Marketing and the Science of Persuasion: Does Advertising Promote People's Well-Being
Ubel, Peter A.Book Chapter HBS-3945BC-EWe live in a capitalist society that is increasingly bombarding us with advertising. We exist in a world where many of the best psychology and neuroscience graduates are being hired by marketing firms or marketing departments within large corporations. These marketers are becoming increasingly sophisticated at targeting and persuading consumers. Many experts believe that advertising and marketing serve the interests of the general public, providi...Starting at €8.20
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Impulsive Behavior and the Battle Between Our Current and Future Selves: Should Free Markets Be Regulated to Protect People's Long-Term Interests
Ubel, Peter A.Book Chapter HBS-3941BC-EIt's amazing how frequently we are faced with choices between immediate and delayed gratification. A dieter chooses between the short-term joys of a cupcake and the long-term benefits of losing weight. A young couple decides between the immediate gratification of splurging on an expensive trip or the delayed benefits of investing in retirement. Are such preferences for now or later rational or irrational? Should people be left alone to make such ...Starting at €8.20
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Parmalat Uruguay (B)
Marshall, Paul W.; Herrero, Gustavo A.Case HBS-807119-EEntrepreneurshipSupplements the (A) case. To maximize their effectiveness, color cases should be printed in color. An abstract is not available for this product.Starting at €5.74
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Irrational Tastes and Bottomless Soup Bowls: Our Unconscious Eating Habits and What They Tell Us about the Pitfalls of Free Markets
Ubel, Peter A.Book Chapter HBS-3940BC-EFree markets operate under the assumption that human beings make rational choices about consumption. Some market enthusiasts have gone so far as to contend that even obesity is a lifestyle choice and, therefore, society should leave people alone to determine their optimal waistlines. Behavioral scientist and physician Peter Ubel, however, argues that it's actually the interaction of modern markets with genetics and social factors, and rational wi...Starting at €8.20
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Tetra Pak Argentina
Khanna, Tarun; Palepu, Krishna G.; Herrero, Gustavo A.Case HBS-708402-EStrategyDeals with the hands-on management of a difficult situation facing the subsidiary of a multinational corporation (Tetra Pak) in a developing country (Argentina). The situation arises from a major economic, social, and institutional breakdown that jeopardizes the subsidiary's existence. Argentina defaulted on it sovereign debt and devalued the peso by over 200%, but it differentiated the treatment of the FX rate to be applied to various transactio...Starting at €8.20
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Parmalat Uruguay (A)
Marshall, Paul W.; Herrero, Gustavo A.Case HBS-807103-EEntrepreneurshipTo maximize their effectiveness, color cases should be printed in color. Three young MBAs create a partnership to acquire the assets of Parmalat in Uruguay. Focuses on their analysis prior to submitting a bid and their plan for improving the operations once their bid is accepted. In addition to improving operations, they must negotiate with creditors to reduce the debt burden on the company.Starting at €8.20
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Farmland Investing: A Technical Note
Goldberg, Ray A.; Segel, Arthur I; Herrero, Gustavo A.; Terris, AndrewCase HBS-211022-EFinanceTo maximize their effectiveness, color cases should be printed in color. This note seeks to provide an overview of farmland investing; the investment thesis behind investing in agriculture, how and why investors would choose farmland, and the general risks and return characteristics of this asset class. In recent years, a growing number of individual and institutional investors have allocated a portion of their capital into agricultural farmland....Starting at €8.20