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The Grass Isn't Greener
Hirsh, Evan; Rangan, V. KasturiArticle HBS-F1301A-EStrategyThe belief that leaders should find the "best" industries and move their company into them is misguided; in almost every case, a bigger opportunity lies in rising to the top of the industry you're in.Starting at €8.20
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The Truth About CSR
Rangan, V. Kasturi; Chase, Lisa A.; Karim, SohelArticle HBS-R1501B-EDespite the widely accepted ideal of "shared value," research led by Harvard Business School's Kasturi Rangan suggests that this is not the norm--and that's OK. Most companies practice a multifaceted version of CSR that spans theaters ranging from pure philanthropy to environmental sustainability to the explicitly strategic. To maximize their impact, companies must ensure that initiatives in the various theaters form a unified platform. Four step...Starting at €8.20
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Segmenting the Base of the Pyramid
Rangan, V. Kasturi; Chu, Michael; Petkoski, DjordjijaArticle HBS-R1106J-EStrategyThe bottom of the economic pyramid is a risky place for business, but decent profits can be made there if companies link their financial success with their constituencies' well-being. To do that effectively, you must understand the nuances of people's daily lives, say Rangan and Chu, of Harvard Business School, and Petkoski, of the World Bank. Start by dividing the base of the pyramid into three segments according to people's earnings and related...Starting at €8.20